Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
These items are not for sale and the descriptions, images and prices are for reference purposes only.

Nicola Slaney for Moorcroft, large vase, 2005, 'White Ladies' pattern, of trumpet form, in the Art Deco taste, decorated with ladies and stylised flowers against a black ground, signed 'N. Slaney' and dated '2005', impressed 'Mo

A Moorcroft Albany design squat ovid vase. Designed by Nicola Slaney. 17 cm high

A Moorcroft Albany design ginger jar. Designed by Nicola Slaney. 17 cm high

A Moorcroft ashwood hellebore design vase designed by Nicola Slaney. 29 cm high

A Moorcroft vase, 2007, a baluster shaped vase in 'Persephone' by Nicola Slaney and released for Moorcroft collectors' club members, painted and impressed marks underside. Height 21 cm

A Moorcroft 'Trillium' ginger jar, c.2000, designed by Nicola Slaney. Height 15 cm

A Moorcroft 'Comfrey' pottery vase, c.2011, designed by Nicola Slaney, signed limited edition 19/75. Height 24 cm

A Moorcroft fruit garden vase, Designer Nicola Slaney, of bulbous form with raised decoration blackberries and foliage. 9 cm high

A Moorcroft 'Favrile' pattern vase of oval form decorated with Dragonflies. Designed: Nicola Slaney, dated 2000/2001. 9.5 cm high design restricted to three British retailers

A Moorcroft 'Favrile' pattern vase of oval form decorated with Dragonflies. Designed: Nicola Slaney, dated 2000/2001. Height 12 cm

A Moorcroft medium vase, fruit garden designed by Nicola Slaney, shape 72/6

A Moorcroft Minuet vase, ewer shape by Nicola Slaney. Height 31 cm

A Moorcroft Minuet vase by Nicola Slaney. Height 31 cm

A Moorcroft vase 'Flame of the Forest' designer Philip Gibson, marked to base 97, signed by Nicholas Slaney & Emma Bossons, 69/9.5 shape (boxed)

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