William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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Two Moorcroft 'Wisteria' and 'Serviceberry' vases, comprising a…

Moorcroft 'Wisteria' and 'Serviceberry' Vases in Original Boxes

Two Moorcroft 'Wisteria' and 'Serviceberry' vases, comprising a 72/6 'Wisteria' vase (Des. Philip Gibson, 1998), numbered 1066 and with M.C.C. Hand painted initials, and a 102/5 shape 'Serviceberry' vase (Des. Nicola Slaney, 1999), signed 'N Slaney' and…

A Moorcroft 'Hartgring' pattern vase, designed by Emma Bossons,…

A Moorcroft 'Hartgring' pattern vase, designed by Emma Bossons, c2002, the RM2/6 shape vase, inspired by the work of 19th century Rosenberg designer, Willem Hartgring, tube-line decorated with butterflies, caterpillar, spider and snail, on blooming…

A Moorcroft 'Indian Paintbrush' pattern vase, designed by…

A Moorcroft 'Indian Paintbrush' pattern vase, designed by Philip Gibson, c2000, the 101/7 shape slender vase tube-line decorated in 'Indian Paintbrush' with orange tipped flowers against a modulating blue ground above a band of geometric pattern band to…

Two Moorcroft plates and four pin trays, the small plates in…

Moorcroft Plates and Pin Trays Set

Two Moorcroft plates and four pin trays, the small plates in the 'Spiraxia' pattern designed and signed by Emma Bossons circa 1998, with Sparaxis tri-color flowers in full bloom, numbered 182, together a 'Flames of the Forest' (Philip Gibson, c19970m…

Four Moorcroft small vases, comprising a 'Fruit Garden' vase…

Moorcroft Small Vases Set of Four

Four Moorcroft small vases, comprising a 'Fruit Garden' vase (des. Nicola Slaney, 1999) with tube line decoration of strawberries and insects, an 'Indigo' pattern vase (des. Emma Bossons, c1997), a 'Trout' vase (des. Philip Gibson, c1988), and a 'Gypsy'…

A Moorcroft 'Trout' ginger jar, designed by Philip Gibson circa…

Moorcroft 'Trout' Ginger Jar by Philip Gibson

A Moorcroft 'Trout' ginger jar, designed by Philip Gibson circa 1988, the 'Trout' pattern ginger jar, painted by Wendy Mason, with impressed Moorcroft stamp and other ciphers, in its original box. Height 15.5 cm

A limited edition Moorcroft 'Royal Hakea' pattern vase,…

Limited Edition Moorcroft 'Royal Hakea' Vase

A limited edition Moorcroft 'Royal Hakea' pattern vase, designed and signed by Phillip Gibson, with paintwork by Jeanette Brammer, in Art Nouveau influenced 'Royal Hakea' pattern, numbered 131/200, with impressed Moorcroft stamp and other cyphers, in its…

A Moorcroft 'Everglade' pattern vase, designed by Philip Gibson…

Moorcroft 'Everglade' Flamingo Vase

A Moorcroft 'Everglade' pattern vase, designed by Philip Gibson circa 1999, the 'Everglade' vase with tube-lined flamingoes design, painted by Wendy Mason, with impressed Moorcroft stamp and other cyphers, in its original box. Height 10.5 cm

A Moorcroft vase, Pasque Flower pattern, designed by Philip…

Moorcroft Pasque Flower Vase by Philip Gibson (2000)

A Moorcroft vase, Pasque Flower pattern, designed by Philip Gibson, c.2000,

A Moorcroft vase, Manuka pattern, designed by Philip Gibson,…

Limited Edition Moorcroft Manuka Vase Signed by Designer

A Moorcroft vase, Manuka pattern, designed by Philip Gibson, Limited Edition 77/150, signed by the designer

A Moorcroft vase, Torridon pattern, designed by Philip Gibson,…

Signed Moorcroft Torridon Vase by Vicki Lovatt

A Moorcroft vase, Torridon pattern, designed by Philip Gibson, c.2004, signed by Vicki Lovatt

A Moorcroft large vase, Blue Rhapsody pattern, designed by…

Signed Moorcroft Blue Rhapsody Vase by Philip Gibson

A Moorcroft large vase, Blue Rhapsody pattern, designed by Philip Gibson, c.2001 for the Moorcroft Collectors Club, numbered 1359, signed by the designer

A Moorcroft vase, Toad Lily pattern, designed by Philip Gibson

Moorcroft Toad Lily Vase by Philip Gibson

A Moorcroft vase, Toad Lily pattern, designed by Philip Gibson

A Moorcroft ginger jar, Flame of the Forest pattern, designed…

Moorcroft Flame of the Forest Ginger Jar

A Moorcroft ginger jar, Flame of the Forest pattern, designed by Philip Gibson, c.1997

A Moorcroft 'Borage' pattern vase, designed and signed by…

Moorcroft Borage Vase by Philip Gibson

A Moorcroft 'Borage' pattern vase, designed and signed by Philip Gibson for the Herb collection, c2000, the squat vase decorated with tube-lined blooming borages (or starflowers) in blue and pink tones, against a deep aubergine ground turning cream to the…

Two Moorcroft 'Leicester' and 'Sophie' vases, comprising a…

Moorcroft 'Leicester' and 'Sophie' Vases

Two Moorcroft 'Leicester' and 'Sophie' vases, comprising a squat vase in the Leicester pattern (designed by Rachel Bishop, 1995), further signed and dated 15.9.97 and a 'Sophie' vase or small jardiniere (designed by Philip Gibson, 2001), signed by the…

Four Moorcroft pin trays, In the 'Juneberry', 'Snowberry',…

Set of Four Moorcroft Pin Trays

Four Moorcroft pin trays, In the 'Juneberry', 'Snowberry', 'IPB' and 'Sophie' (designed by Philip Gibson, 2001) patterns, each with impressed Moorcroft stamp, painted marks and other ciphers to the underside, in their original boxes.Diameter: 12 cm

A Moorcroft 'Trout' pattern squat vase, designed by Philip…

Moorcroft 'Trout' Squat Vase by Philip Gibson

A Moorcroft 'Trout' pattern squat vase, designed by Philip Gibson for Moorcroft, 1998The squat baluster form vase, tube-lined and decorated in bright colours with leaping trout against a blue-green ground and butterfly, with impressed Moorcroft stamp,…

A limited edition Moorcroft 'Springtime at Home' jug, designed…

Limited Edition Moorcroft Springtime Jug

A limited edition Moorcroft 'Springtime at Home' jug, designed by Philip Gibson, Of baluster form, tube-lined and decorated with flowers on ivory and green ground, with impressed Moorcroft stamp, painted marks and other ciphers, signed by the designer and…

A Moorcroft 'Swaledale' biscuit box, designed by Philip Gibson…

Moorcroft Swaledale Biscuit Box by Philip Gibson

A Moorcroft 'Swaledale' biscuit box, designed by Philip Gibson for Moorcroft, 2007The covered, square, two handled biscuit box with a slight tapering body, tube lined and decorated all-over in the Swaledale Spring pattern, with impressed Moorcroft stamp,…

A Moorcroft egg 'Spring Crocus' designer by Kerry Gibson,…

Moorcroft 'Spring Crocus' Egg

A Moorcroft egg 'Spring Crocus' designer by Kerry Gibson, 'Changing Seasons' series, (2007), height 10.5 cm. Historic retail $NZ950.

A Moorcroft egg 'Winter Snowdrop' designer by Kerry Gibson,…

Winter Snowdrop Moorcroft Egg by Kerry Gibson

A Moorcroft egg 'Winter Snowdrop' designer by Kerry Gibson, (2007), height 10.5 cm. Historic retail $NZ950.

A Moorcroft 'Pasque Flower' vase, designer Philip Gibson (2000),…

Moorcroft Pasque Flower Vase by Philip Gibson

A Moorcroft 'Pasque Flower' vase, designer Philip Gibson (2000), Shape 7/5, height 14 cm. Historic retail $NZ800.

A Moorcroft ginger jar 'Balloon', designer Philip Gibson (1998),…

Moorcroft Balloon Ginger Jar by Philip Gibson

A Moorcroft ginger jar 'Balloon', designer Philip Gibson (1998), Shape 169/4, height 11 cm. Historic retail $NZ900.

A Moorcroft tall 'Pelargonium' vase, designer Philip[ Gibson,…

Limited Edition Moorcroft Pelargonium Vase by Philip Gibson

A Moorcroft tall 'Pelargonium' vase, designer Philip[ Gibson, limited edition Shape 93/10, height 260. Signed by the artist and dated 2004, number 27 of 50. Historic retail $NZ1450.

A Moorcroft vase, Oriental Poppy pattern, designer Philip…

Moorcroft Oriental Poppy Spill Vase by Philip Gibson

A Moorcroft vase, Oriental Poppy pattern, designer Philip Gibson (2003), spill vase shape, 4 star collectors club, signed, numbered 53 and dated 9.2.04, height 20.5 cm.

A Moorcroft vase, 'Trout', designer Philip Gibson (1998), squat…

Moorcroft Trout Vase by Philip Gibson

A Moorcroft vase, 'Trout', designer Philip Gibson (1998), squat ovoid shape 198/5, height 15 cm. Historic retail $NZ2335

A tall Moorcroft vase, Lagoon pattern, designer Philip Gibson…

Limited Edition Moorcroft Lagoon Vase by Philip Gibson

A tall Moorcroft vase, Lagoon pattern, designer Philip Gibson (2005), ovoid with tall trumpet neck, shape 80/12, height 31.5 cm. Limited edition 36/100, signed Philip Gibson and V. (Vicky) Lovatt. Historic retail $NZ3220

A Moorcroft bowl, Pink Damask pattern, designer Philip Gibson…

Philip Gibson Pink Damask Moorcroft Bowl

A Moorcroft bowl, Pink Damask pattern, designer Philip Gibson (2004) shape 71/6. Signed by the designer and numbered 200, diameter 15 cm. Historic retail $NZ700

A small Moorcroft vase, Loch Hope pattern, designer Philip…

Moorcroft Loch Hope Vase by Gibson (2004) - $735

A small Moorcroft vase, Loch Hope pattern, designer Philip Gibson (2004), inverse baluster shape 22/3, height 9 cm. Historic retail $NZ735.

A Moorcroft vase, Swaledale pattern, designer Philip Gibson…

Moorcroft Swaledale Vase by Philip Gibson (2007)

A Moorcroft vase, Swaledale pattern, designer Philip Gibson (2007), ovoid shape 3/5, height 14 cm. Historic retail $NZ1515

A Moorcroft vase, Trout pattern, designer Philip Gibson, ovoid…

Moorcroft Trout Vase by Philip Gibson

A Moorcroft vase, Trout pattern, designer Philip Gibson, ovoid shape 7/5, height 13.5 cm. Historic retail $NZ1935.

A small Moorcroft vase, Herb Chicory pattern, designer Philip…

Moorcroft Herb Chicory Vase by Philip Gibson

A small Moorcroft vase, Herb Chicory pattern, designer Philip Gibson, ovoid shape 35/3, height 8 cm. Historic retail $NZ610

Moorcroft vase 21 cm high, signed 'Philip Gibson' to base,…

Philip Gibson Signed Moorcroft Vase (2003)

Moorcroft vase 21 cm high, signed 'Philip Gibson' to base, circa 2003

Moorcroft vase 24 cm high, signed 'Philip Gibson' to base,…

Limited Edition Moorcroft Vase by Philip Gibson, 2004

Moorcroft vase 24 cm high, signed 'Philip Gibson' to base, circa 2004, limited ed. 179/750, boxed

Moorcroft 'Kookaburra' vase 2005 painted by Philip Gibson.…

Limited edition Moorcroft 'Kookaburra' vase by Philip Gibson

Moorcroft 'Kookaburra' vase 2005 painted by Philip Gibson. Edition 186/200 26 cm

Moorcroft vase by Phillip Gibson. Signed and boxed. Numbered…

Signed Moorcroft Vase by Phillip Gibson, #149/200

Moorcroft vase by Phillip Gibson. Signed and boxed. Numbered 149/200 Height25.5 cm

Moorcroft, kookaburra vase limited edition, 182/200, by Philip…

Limited Edition Kookaburra Vase by Gibson and Leeper

Moorcroft, kookaburra vase limited edition, 182/200, by Philip Gibson, signed. 234/300, by Sian Leeper, 2006.

Moorcroft Slipper Orchid pattern trial ewer designed by Phillip…

Moorcroft Slipper Orchid Ewer with Box

Moorcroft Slipper Orchid pattern trial ewer designed by Phillip Gibson 2001), with Moorcroft made in Stoke on Trent England and other marks to base, 24 cm high, a Moorcroft cardboard box is included

Moorcroft Trinity pattern vase signed Phillip Gibson with…

Signed Moorcroft Trinity Vase with Box

Moorcroft Trinity pattern vase signed Phillip Gibson with Moorcroft made in Stoke on Trent England and other marks to base, 31.3 cm high, a Moorcroft cardboard box is included

Moorcroft Fantail pattern plate 2003) designed by Philip Gibson,…

Moorcroft Fantail Plate 2003 by Philip Gibson

Moorcroft Fantail pattern plate 2003) designed by Philip Gibson, impressed Moorcroft made in Stoke on Trent England, Tanfield Pottery & Coy Ltd label and other marks to back, 22 cm diameter approx, a Moorcroft box is included

Moorcroft Tui pattern limited edition plate 124/150, signed…

Limited Edition Moorcroft Tui Plate by Philip Gibson

Moorcroft Tui pattern limited edition plate 124/150, signed Philip Gibson 2003), with impressed Moorcroft made in Stoke on Trent England, and other marks to base, Tanfield Pottery label attached, 22.5 cm diameter approx, a Moorcroft box is included

A contemporary Moorcroft vase, Swaledale' pattern, designed by…

Swaledale Moorcroft Vase by Philip Gibson, 2007, Limited Edition

A contemporary Moorcroft vase, Swaledale' pattern, designed by Philip Gibson, 2007, 5/100, height 37 cm.

Moorcroft Pottery ginger jar, Robin, designed by Phillip Gibson…

Limited Edition Robin Ginger Jar by Moorcroft Pottery

Moorcroft Pottery ginger jar, Robin, designed by Phillip Gibson 2005, limited edition 66/75, 15 cm high

Moorcroft Pottery large vase, kookaburra, designed by Philip…

Moorcroft Kookaburra Vase by Philip Gibson

Moorcroft Pottery large vase, kookaburra, designed by Philip Gibson, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 2005, Philip Gibson, 23/200, 25.5 cm high

Moorcroft boxed circa 2005 ovoid vase Kotare pattern signed…

Moorcroft Kotare Vase, Limited Edition

Moorcroft boxed circa 2005 ovoid vase Kotare pattern signed Philip Gibson limited edition 39/100 20 cm

Modern Moorcroft Compressed circular posy vase Lagoon pattern,…

Limited Edition Moorcroft Lagoon Posy Vase by Philip Gibson

Modern Moorcroft Compressed circular posy vase Lagoon pattern, signed Philip Gibson 2005, limited edition 36/50, 10 cm height, boxed

Modern Moorcroft long stem vase blue Rhapsody, signed Philip…

Blue Rhapsody Long Stem Vase by Philip Gibson

Modern Moorcroft long stem vase blue Rhapsody, signed Philip Gibson, limited edition 1516, 2001, 25.5 cm height, boxed

Modern Moorcroft baluster vase Dahlia pattern, signed Philip…

Limited Edition Moorcroft Dahlia Vase by Philip Gibson

Modern Moorcroft baluster vase Dahlia pattern, signed Philip Gibson limited edition 151/250 2003, 24 cm height, boxed

A Moorcroft plate decorated with a fantail, signed by Philip…

Philip Gibson Moorcroft Fantail Plate

A Moorcroft plate decorated with a fantail, signed by Philip Gibson, dated 2004. Signature to base. Boxed. Diameter 22 cm

Moorcroft vase, of waisted form, decorated with trailed flowers…

Art Nouveau Moorcroft Vase by Phillip Gibson

Moorcroft vase, of waisted form, decorated with trailed flowers and leaves, in the Art Nouveau manner, in tones of blue, green, red and yellow, by Phillip Gibson, height 25.5 cm

A Moorcroft limited edition kookaburra vase, circa 2005,…

Limited Edition Kookaburra Vase by Moorcroft, 2005, Signed

A Moorcroft limited edition kookaburra vase, circa 2005, factory marks, 51/200, signed Philip Gibson, 25 cm high

A Moorcroft 'Burdock' vase, signed Philip Gibson and dated 2006,…

Signed Moorcroft 'Burdock' Vase, 2006, Edition 16/100

A Moorcroft 'Burdock' vase, signed Philip Gibson and dated 2006, edition 16/100. Height 31.5 cm.

Moorcroft, 'Kulin' vase, 2005, designed by Philip Gibson,…

Moorcroft 'Kulin' Vase by Philip Gibson (2005)

Moorcroft, 'Kulin' vase, 2005, designed by Philip Gibson, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 2005, Dw, Mp, 20 cm high

Moorcroft, a pair of 'Firewheel Banksia' vases, 2006, designed…

"Firewheel Banksia" Moorcroft Vases by Philip Gibson

Moorcroft, a pair of 'Firewheel Banksia' vases, 2006, designed by Philip Gibson, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 2007, 31 cm high each

Moorcroft, 'Kookaburra' vase, 2005, Limited Edition 74/200,…

Limited Edition Kookaburra Vase by Moorcroft, 2005

Moorcroft, 'Kookaburra' vase, 2005, Limited Edition 74/200, designed by Philip Gibson, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 2005, Philip Gibson, 74/200, 25.5 cm high

Moorcroft, a pair of 'Black Cockatoo' vases, 2007, designed by…

"Black Cockatoo" Moorcroft Vases by Philip Gibson (2007)

Moorcroft, a pair of 'Black Cockatoo' vases, 2007, designed by Philip Gibson, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 2007, Philip Gibson, 37 cm high each

Philip Gibson for Moorcroft, vase, 2006, Black Cockatoo'…

Philip Gibson Moorcroft Black Cockatoo Vase

Philip Gibson for Moorcroft, vase, 2006, Black Cockatoo' pattern, of swollen baluster form, decorated with two black cockatoos and gumnuts, signed 'Philip Gibson' and dated '2006', impressed 'Moorcroft, Made in Stokeontrent England, height 37 cm.…

A Moorcroft Pottery dancing flame table lamp, c.2005. Designed…

Moorcroft Dancing Flame Table Lamp

A Moorcroft Pottery dancing flame table lamp, c.2005. Designed by Philip Gibson, with Moorcroft issue shade. Height 70 cm

A Moorcroft Wisteria design shouldered ovid vase Designed by…

Moorcroft Wisteria Shoulder Vase by Philip Gibson

A Moorcroft Wisteria design shouldered ovid vase Designed by Philip Gibson in 1998. 16 cm high

A Moorcroft Everglade Flamingos design baluster vase. Designed…

Moorcroft Flamingos Baluster Vase by Philip Gibson

A Moorcroft Everglade Flamingos design baluster vase. Designed by Philip Gibson. 21 cm high

A Moorcroft Everglade Flamingos design slender baluster vase…

Moorcroft Flamingos Vase by Philip Gibson

A Moorcroft Everglade Flamingos design slender baluster vase Designed by Philip Gibson. 21 cm high

A Moorcroft Trout design small dish. Designer Philip Gibson. 15…

Moorcroft Trout Small Dish by Philip Gibson

A Moorcroft Trout design small dish. Designer Philip Gibson. 15 cm in diameter

An Moorcroft Pasque flower design ovid vase. Designed by Philip…

Moorcroft Pasque Flower Ovid Vase by Philip Gibson

An Moorcroft Pasque flower design ovid vase. Designed by Philip Gibson. 32 cm high

A Moorcroft Lark Ascending design slender baluster vase.…

Moorcroft Lark Ascending Baluster Vase

A Moorcroft Lark Ascending design slender baluster vase.Designed by Philip Gibson. 267/350. 28 cm high

A Moorcroft everglades flamingo design swollen baluster vase.…

Moorcroft Flamingo Swollen Vase by Philip Gibson

A Moorcroft everglades flamingo design swollen baluster vase. Designed by Philip Gibson. 30 cm high

A Moorcroft Simeon design squat ovid form vase. Designed by…

Moorcroft Simeon Ovid Vase by Philip Gibson (9 words)

A Moorcroft Simeon design squat ovid form vase. Designed by Philip Gibson. 36 cm high

A Moorcroft Flanders Moss design ovid vase. Designed by Philip…

Moorcroft Flanders Moss Ovid Vase by Philip Gibson

A Moorcroft Flanders Moss design ovid vase. Designed by Philip Gibson. 22 cm high

Moorcroft Geneva. Vase. Designed by Philip Gibson. Limited…

Limited Edition Moorcroft Vase by Philip Gibson

Moorcroft Geneva. Vase. Designed by Philip Gibson. Limited edition, 6-300. 21 cm high

Moorcroft Duet vase. Designed by Nicola Stanley, signed by…

Moorcroft Duet Vase by Stanley and Gibson (2004)

Moorcroft Duet vase. Designed by Nicola Stanley, signed by Phillip Gibson, 2004. Height 21 cm

A Moorcroft Pottery Tansy vase dated 1999, by Philip Gibson…

1999 Moorcroft Tansy Vase by Philip Gibson

A Moorcroft Pottery Tansy vase dated 1999, by Philip Gibson part of the Herb collection signed with factory stamps. Height 18.5 cm

A Moorcroft Pottery Kulin vase 2006, by Philip Gibson limited…

Limited Edition Moorcroft Kulin Vase

A Moorcroft Pottery Kulin vase 2006, by Philip Gibson limited edition production with factory marks. Height 20.5 cm

A Moorcroft Pottery black cockatoo vase 2006-07, by Philip…

Limited Edition Black Cockatoo Vase by Philip Gibson

A Moorcroft Pottery black cockatoo vase 2006-07, by Philip Gibson limited edition number 154 signed with factory stamps. Height 36.2 cm

A Moorcroft Pottery black cockatoo vase, 2006 - 07, by Philip…

Black Cockatoo Vase by Philip Gibson

A Moorcroft Pottery black cockatoo vase, 2006 - 07, by Philip Gibson, numbered 156, signed with factory stamps. Height 36.2 cm