Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
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Moorcroft 'Finches' vase by Anji davenport of tapered oviform, on a light blue ground, painted with tubelined finches amongst pomegranates. Impresseed stamp 'Moorcroft Made in England', painted initials 'WM', signed 'Anji'. Condition good, expected crazing

A Moorcroft pottery Queen of the night vase 2001. Numbered edition by Angela Davenport. The vase features night flowering white cactus blooms and produced for the collectors club. Signed signature with impressed factory marks. Diameter 20 cm

A Moorcroft 'Cuckoo Song' vase designed by Angela Davenport, 93/12 with box (collector's club) 5 star piece No. 122

A Moorcroft angels trumpet vase. Designed: Angela Davenport, dated 1998 being number 227 in the production. Height 19 cm

A Moorcroft Queen of the night vase. Designed Angela Davenport, dated 2001 maker. Diameter 19 cm. Height 12 cm

A Moorcroft 'Angels Trumpets' vase by Angela Davenport, signed. Available to collectors club members only, in the year 2000.

A large baluster vase with everted rim decorated in the cornflower design, impressed Moorcroft made in Stoke on Trent England, year mark and painters mark. Signature Anji and Wm and copyright 2001, designed by Angela Davenport, 37 cm high

Moorcroft Flannel flower vase signed Angela Davenport, Exclusive Australian Commission being number 34 of a production of two hundred produced exclusively for Dalbry Antiques & Collectables. Melbourne Only. Height 21.5 cm