Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
These items are not for sale and the descriptions, images and prices are for reference purposes only.

A Moorcroft pottery Cleopatra vase, c.2000, designed by Sian Leeper, impressed and painted marks to base. Height 28.5 cm

A Moorcroft Ranthambore design limited edition baluster vase. Designed by Siam Leeper 331/400. 27 cm high

A Moorcroft Sophie design shouldered oval vase. Designed by Sian Leeper. 20 cm high

Moorcroft pottery 'Koalas' vase, c.2006-2007, by Sian Leeper, limited edition production. with factory stamps. Height 21.5 cm

A Moorcroft pottery Melody lamp base and shade, c.2007, by Sian Leeper. Height 26.5 cm (pot height)

A large Moorcroft limited edition secret garden vase by Sian Leeper, 2004, the baluster body decorated with roses, fern leaves and foliage, signed and dated 'Sian Leeper 13-7-2004', edition numbered 8/15 46 cm high

Moorcroft vase 'Watermint' designed by Sian Leeper, limited 30/30

A Moorcroft limited edition ewer 'Shimba Hills', by Sian Leeper 125/300 signed. Height 31 cm

Moorcroft 'Melody' patterned vase, designed by Sian Leeper

.