William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

70 items found:

These items have been sold, and the description, image and price are for reference purposes only.

If you are seeking to purchase similar items CLICK HERE to view 12 similar items being offered for sale by dealers at our AntiquesPlus site.

A William Moorcroft Big Poppies vase, c.1920, decorated with…

A William Moorcroft Big Poppies vase, c.1920, decorated with four large flambe red poppies against a navy blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft, made in England, height 32 cm

Moorcroft 'Poppy' pattern English pottery vase on blue ground,…

Moorcroft 'Poppy' Vase: English Pottery on Blue Ground

Moorcroft 'Poppy' pattern English pottery vase on blue ground, impressed 'Moorcroft, made in England', 16 cm high

A Moorcroft poppies vase, height 24 cm

Moorcroft Poppy Vase - 24cm Height

A Moorcroft poppies vase, height 24 cm

A William Moorcroft Florian Ware vase, Poppy pattern,…

Restored William Moorcroft Poppy Vase, 15.5 cm

A William Moorcroft Florian Ware vase, Poppy pattern, professional restoration to rim, Florian Ware mark and signature to base, height 15.5 cm.

A Moorcroft 'Poppy' pattern vase, the baluster form vase…

Moorcroft Poppy Vase by Wendy Mason

A Moorcroft 'Poppy' pattern vase, the baluster form vase decorated in the 'Poppy' pattern on navy blue ground, painted by Wendy Mason, with impressed Moorcroft stamp and other ciphers, in its original box. Height 19.5 cm

Circa 1920s William Moorcroft large Poppies Ochre vase, ovoid…

William Moorcroft Ochre Poppies Vase

Circa 1920s William Moorcroft large Poppies Ochre vase, ovoid shape, impressed mark and number 1076 and Willams signature in blue, 17 cm high

A William Moorcroft flambe vase, Poppies pattern, baluster form,…

William Moorcroft Flambe Poppies Vase, 15.3 cm Height

A William Moorcroft flambe vase, Poppies pattern, baluster form, signature to base, height 15.3 cm.

A Moorcroft vase, Oriental Poppy pattern, designer Philip…

Moorcroft Oriental Poppy Spill Vase by Philip Gibson

A Moorcroft vase, Oriental Poppy pattern, designer Philip Gibson (2003), spill vase shape, 4 star collectors club, signed, numbered 53 and dated 9.2.04, height 20.5 cm.

William Moorcroft, Florian Ware vase, c. 1900, 'Poppy and Leaf'…

Florian Ware Poppy and Leaf Vase by William Moorcroft

William Moorcroft, Florian Ware vase, c. 1900, 'Poppy and Leaf' pattern, decorated with sprays of blue flowers against a light blue ground, incised 'W. M. Des', with printed Florian Ware mark, height 23 cm. Provenance: Private Collection, Sydney

A Moorcroft World War I 'Lest We Forget' commemorative vase,…

Moorcroft WWI Commemorative Vase with Somme Landscape and Poppies

A Moorcroft World War I 'Lest We Forget' commemorative vase, designed by Kerry Goodwin tubelined decoration of a Somme landscape with red poppies and ethereal figures as the clouds. Signed by Goodwin, dated 2013, impressed factory marks, height 24.5 cm.

Unusual Moorcroft 'Poppy Vase,' of ovoid form, the body…

Moorcroft Poppy Vase - Cream and Blue Tones

Unusual Moorcroft 'Poppy Vase,' of ovoid form, the body decorated with three single poppies, surrounded by borders of foliage above a ribbed border, in tones of cream and blue, painted signature, impressed Moorcroft and made in England to base, height 15…

A Moorcroft poppy vase, height 25.5 cm

Moorcroft Poppy Vase - 25.5 cm

A Moorcroft poppy vase, height 25.5 cm

Walter Moorcroft 'Poppy' vase, of baluster form, decorated with…

Moorcroft Poppy Vase, 22cm

Walter Moorcroft 'Poppy' vase, of baluster form, decorated with poppies and foliage, in tones of red, purple and green on a blue ground, with full signature in blue, impressed factory and made in England marks, height 22 cm

Moorcroft vase, slender cream ground with poppy and wheat…

Moorcroft Poppy and Wheat Vase

Moorcroft vase, slender cream ground with poppy and wheat decoration, height 31 cm signed to base (with original box)

A Moorcroft poppy themed vase c1949, height 10 cm,

Moorcroft Poppy Vase, 1949, 10cm Height

A Moorcroft poppy themed vase c1949, height 10 cm,

Moorcroft Tudric Lancastrian 'Big Poppy' pattern pedestal bowl…

Moorcroft Tudric Lancastrian Poppy Pedestal Bowl for Liberty's

Moorcroft Tudric Lancastrian 'Big Poppy' pattern pedestal bowl made for Liberty's, the embossed pewter base stamped Tudric Lancastrian 01343, 25 cm dia. (repaired full length crack to the bowl)

A small Moorcroft squat vase decorated with poppies, height 13…

Poppy Moorcroft Squat Vase - 13x16cm

A small Moorcroft squat vase decorated with poppies, height 13 cm, diameter 16 cm

A Moorcroft vase decorated with poppies, height 25 cm

Poppies in Bloom

A Moorcroft vase decorated with poppies, height 25 cm

A Moorcroft poppy pattern bowl, by Walter Moorcroft, circa 1950,…

Moorcroft Poppy Bowl by Walter Moorcroft

A Moorcroft poppy pattern bowl, by Walter Moorcroft, circa 1950, the bowl painted with three poppies to the interior against a deep green ground, signed 'W M' in blue with impressed factory mark, 9 cm high, 31 cm diameter

A Moorcroft Macintyre Florian ware vase, tube lined poppy…

Moorcroft Macintyre Poppy Vase with Professional Restoration

A Moorcroft Macintyre Florian ware vase, tube lined poppy pattern, marks to base, small professional restoration to interior of rim. 14 x 22 cm.

William Moorcroft, Florian Ware vase, c. 1903, 'Poppy' pattern,…

Moorcroft Poppy Vase

William Moorcroft, Florian Ware vase, c. 1903, 'Poppy' pattern, decorated with blue poppies against a cream background on baluster form with flared lip, signed in green 'W. Moorcroft', with printed Florian Ware mark and registered design number '401753',…

Moorcroft squat vase, big poppy, 9 cm high,

Moorcroft Big Poppy Squat Vase, 9cm High

Moorcroft squat vase, big poppy, 9 cm high,

An impressive large William Moorcroft 'Big Poppy' vase baluster…

Large William Moorcroft 'Big Poppy' Vase

An impressive large William Moorcroft 'Big Poppy' vase baluster form with impressed and painted marks to base. 17 x 33.5 cm.

Moorcroft 'Poppy' pattern vase, circa 1997, stamped 'Moorcroft,…

Moorcroft Poppy Vase, 1997

Moorcroft 'Poppy' pattern vase, circa 1997, stamped 'Moorcroft, made in England, Wm, 10/9/97', 16 cm high, 20 cm wide

Moorcroft 'Poppy' pattern fruit bowl, circa 1920, impressed…

Moorcroft Poppy Fruit Bowl, 1920

Moorcroft 'Poppy' pattern fruit bowl, circa 1920, impressed mark 'Moorcroft, made in England', with original rectangular paper label, 25 cm diameter

Moorcroft 'Poppy' pottery vase, circa 1930s, impressed…

1930s Moorcroft 'Poppy' Pottery Vase, 20 cm High

Moorcroft 'Poppy' pottery vase, circa 1930s, impressed 'Moorcroft, made in England, 20 cm high

Moorcroft 'Poppy' pattern flambe pottery vase, circa 1920,…

Moorcroft Poppy Flambe Pottery Vase, Circa 1920

Moorcroft 'Poppy' pattern flambe pottery vase, circa 1920, impressed 'Moorcroft' with under glazed 'W.M, 14 cm high

McIntyre Moorcroft specimen vase, poppies, tulips and…

Poppy and Tulip Vase by McIntyre Moorcroft

McIntyre Moorcroft specimen vase, poppies, tulips and forget-me-not pattern on tapering slender body, 25 cm height

McIntyre Moorcroft vase, poppies, tulips and forget-me-not…

Poppies and Tulips Vase by McIntyre Moorcroft

McIntyre Moorcroft vase, poppies, tulips and forget-me-not pattern on ovoid body, 20 cm height

A tall William Moorcroft big poppy baluster vase, big poppy…

William Moorcroft Big Poppy Baluster Vase

A tall William Moorcroft big poppy baluster vase, big poppy design over a mottled blue and green background. Signed and stamped to base height 33.5 cm, depth 18.5 cm

Small Moorcroft vase yellow Poppies by Paul Hildar. Circa 2015.…

Yellow Poppies Moorcroft Vase by Paul Hildar (Limited Edition)

Small Moorcroft vase yellow Poppies by Paul Hildar. Circa 2015.Height 18 cm. With box. Limited edition.

Big Poppy, William Moorcroft vase c.1930, 17 cm high

Moorcroft Big Poppy Vase, 1930

Big Poppy, William Moorcroft vase c.1930, 17 cm high

Moorcroft Pottery vase, Big Poppy, designed by William…

William Moorcroft Big Poppy Vase

Moorcroft Pottery vase, Big Poppy, designed by William Moorcroft, impressed mark and signature to base. 26.5 cm high

Moorcroft flambe pin dish, decorated with poppy, in tones of…

Moorcroft Poppy Flambe Pin Dish

Moorcroft flambe pin dish, decorated with poppy, in tones of red and green, diameter 8 cm

Moorcroft Poppies vase and plate with impressed factory mark to…

Moorcroft Poppies Vase and Plate Set

Moorcroft Poppies vase and plate with impressed factory mark to the base. Made in England. c1920s signed on the back of the plate. Vase, Height 13.5 cm, Plate- diameter: 21.5 cm

Moorcroft vase, Poppies, C1920, 28 cm

Moorcroft Poppy Vase, 1920, 28cm

Moorcroft vase, Poppies, C1920, 28 cm

Moorcroft boxed circa 2000 elongated ovoid vase Ragged Poppy…

Moorcroft Ragged Poppy Limited Edition Vase #241/350

Moorcroft boxed circa 2000 elongated ovoid vase Ragged Poppy pattern signed limited edition 241/350

Moorcroft early Poppy vase, of inverted baluster form with dark…

Moorcroft Poppy Vase, Blue, 18cm

Moorcroft early Poppy vase, of inverted baluster form with dark blue ground, with impressed marks MOORCROFT, made in England, 72 & signature mark, height 18 cm

Large William Moorcroft 'Big Poppies' bowl, blue signature to…

Blue-signed William Moorcroft Big Poppies Bowl (25cm)

Large William Moorcroft 'Big Poppies' bowl, blue signature to base, diameter 25 cm

Moorcroft blue 'Poppies' vase red tulips on a blue field and…

Moorcroft Blue Poppies Vase with Red Tulips

Moorcroft blue 'Poppies' vase red tulips on a blue field and curved lip, marked to base, height 32 cm, width 15 cm

William Moorcroft 'Big Poppy' comport, with pewter stand,…

Moorcroft 'Big Poppy' Comport with Pewter Stand

William Moorcroft 'Big Poppy' comport, with pewter stand, marked 'Tudric' to base. Diameter 19 cm Height 13 cm Provenance: The Dr. Margaret Giles Collection.

Moorcroft McIntyre posy vase Poppies, tulips & Forget-me-not…

Moorcroft McIntyre Posy Vase with Floral Pattern

Moorcroft McIntyre posy vase Poppies, tulips & Forget-me-not pattern, 10 cm high

William Moorcroft, Vase, c. 1918, Big Poppy' pattern, decorated…

Moorcroft 'Big Poppy' Vase

William Moorcroft, Vase, c. 1918, Big Poppy' pattern, decorated with flowers against a green ground, signed in green 'W. Moorcroft' and impressed 'Moorcroft Burslem England, height 10 cm. Provenance: Private Collection NSW

William Moorcroft salt glaze 'poppy' vase, blue signature and…

Moorcroft Poppy Vase, Blue Signature, 15.5 cm

William Moorcroft salt glaze 'poppy' vase, blue signature and impressed mark to base, height 15.5 cm approx

William Moorcroft MacIntyre 'Florian poppy' vase, green…

Green Moorcroft 'Florian Poppy' Vase - 30cm Height

William Moorcroft MacIntyre 'Florian poppy' vase, green signature and impressed mark to base, height 30 cm approx

A small William Moorcroft jardiniere, decorated with a big…

Moorcroft Poppy Jardiniere

A small William Moorcroft jardiniere, decorated with a big poppy design on a dark cobalt blue ground. Impressed marks and green painted signature. Height 9.5 cm

William Moorcroft, Serving Plate, c. 1920, Big Poppy' pattern,…

Moorcroft Poppy Plate

William Moorcroft, Serving Plate, c. 1920, Big Poppy' pattern, decorated to the interior with poppies against a navy blue ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England, diameter 22.5 cm. Provenance: Private Collection, QLD

William Moorcroft, Large Twin-handled Vase, c. 1920, Big Poppy'…

Moorcroft Twin-handled Vase with Big Poppy Pattern

William Moorcroft, Large Twin-handled Vase, c. 1920, Big Poppy' pattern, decorated with flowers in pink and mauve against a navy blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft', retains printed paper Royal Warrant label, height 27.5 cm

William Moorcroft, 'Tudric' Comport, c. 1920, 'Big Poppy'…

Moorcroft Tudric Poppy Comport

William Moorcroft, 'Tudric' Comport, c. 1920, 'Big Poppy' pattern, decorated to the interior with four large poppies against a navy blue ground, with hammered pewter foot, stamped 'Made in England, Tudric, Moorcroft' and numbered '01309', height 10 cm…

William Moorcroft, large vase, c. 1920, 'Big Poppy' pattern,…

Moorcroft Big Poppy Vase

William Moorcroft, large vase, c. 1920, 'Big Poppy' pattern, decorated with four large poppies against a navy blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 27 cm width 30 cm. Provenance: The Estate of Mary Smart

William Moorcroft for Liberty & Co., Florian Ware vase, c. 1908,…

Florian Ware Poppy Vase by William Moorcroft

William Moorcroft for Liberty & Co., Florian Ware vase, c. 1908, 'Poppy' pattern, decorated with poppies and leaves in tones of blue and green, signed in green 'W. Moorcroft des.', printed 'Made for Liberty & Co.', with registered design number '326471',…

William Moorcroft, Florian Ware Twin-handled vase, c. 1905,…

Moorcroft Poppy Vase, 1905

William Moorcroft, Florian Ware Twin-handled vase, c. 1905, 'Poppy' pattern, decorated with blue poppies against a cream ground, signed in green 'W. Moorcroft', with printed Florian Ware mark and registered design number '401753', height 29.7 cm.…

William Moorcroft, Florian Ware vase, c. 1900, 'Poppy and Leaf'…

Florian Ware Poppy Vase, William Moorcroft, c. 1900

William Moorcroft, Florian Ware vase, c. 1900, 'Poppy and Leaf' pattern, decorated with sprays of blue flowers against a light blue ground between panels of fleur-de-lys, incised 'W. M. des', with printed Florian Ware mark and registered design number…

William Moorcroft, Florian Ware vase, c. 1900, 'Poppy and Leaf'…

Moorcroft Florian Ware Vase - Poppy and Leaf Pattern

William Moorcroft, Florian Ware vase, c. 1900, 'Poppy and Leaf' pattern, decorated with sprays of blue flowers against a light blue ground between panels of fleur-de-lys, incised 'W. M. des', with printed Florian Ware mark and registered design number…

A William Moorcroft Macintyre 'Poppy & Forget Me Not' vase…

Macintyre Poppy & Forget Me Not Vase

A William Moorcroft Macintyre 'Poppy & Forget Me Not' vase circa 1909. Signed at base. Height 18 cm. In perfect condition

A William Moorcroft for MacIntyre fruit bowl, in a Florian Blue…

MacIntyre Floral Fruit Bowl with Silver Rim

A William Moorcroft for MacIntyre fruit bowl, in a Florian Blue Poppy design on pale celadon ground, silver plated rim. W.M. initials in green and MacIntyre mark to base. Diameter 26 cm

MacIntyre Moorcroft 'Poppy' teapot, C1902. Height 13.5 cm

MacIntyre Moorcroft 'Poppy' Teapot (1902)

MacIntyre Moorcroft 'Poppy' teapot, C1902. Height 13.5 cm

William Moorcroft 'Big Poppy' vase. Signed to base, with…

Moorcroft 'Big Poppy' Vase - Signed and Impressed Mark

William Moorcroft 'Big Poppy' vase. Signed to base, with impressed mark 'Moorcroft'. Height 32 cm

A Moorcroft 'Big Poppy' pattern two handled lidded biscuit…

Moorcroft Big Poppy Biscuit Barrel

A Moorcroft 'Big Poppy' pattern two handled lidded biscuit barrel, the design on a mottled cobalt ground; impressed marks and brush point initials under the base. Height 18 cm

A magnificent Moorcroft Poppy design ovid vase Impressed…

Majestic Moorcroft Poppy Vase

A magnificent Moorcroft Poppy design ovid vase Impressed Moorcroft Signed J. Moorcroft and dated 13.9.97 in gold. 56 cm high

A Moorcroft Poppy design ginger jar. 17 cm high

Moorcroft Poppy Ginger Jar - 17cm

A Moorcroft Poppy design ginger jar. 17 cm high

A Moorcroft Poppy design footed ovid vase designed by Rachel…

Moorcroft Poppy Footed Vase by Rachel Bishop

A Moorcroft Poppy design footed ovid vase designed by Rachel Bishop. 17 cm high

A Moorcroft Poppy design shouldered ovid vase Designed by…

Moorcroft Poppy Ovid Vase by Rachel Bishop

A Moorcroft Poppy design shouldered ovid vase Designed by Rachel Bishop. 20 cm high

A Moorcroft Poppy design squat ovid vase designed by Rachel…

Rachel Bishop's Moorcroft Poppy Squat Ovid Vase

A Moorcroft Poppy design squat ovid vase designed by Rachel Bishop. 12 cm high

Large Moorcroft flambe big poppy vase 26.5 cm high approx.…

Moorcroft Flambe Poppy Vase with Signature - 26.5cm

Large Moorcroft flambe big poppy vase 26.5 cm high approx. Impressed mark and signature to base

William Moorcroft vase 'Big Poppy' pattern, c. 1918 signed to…

Moorcroft Big Poppy Vase

William Moorcroft vase 'Big Poppy' pattern, c. 1918 signed to base 'Moorcroft', impressed to base 'Moorcroft' and 'Made in England'. Height 26.5 cm

Large Moorcroft Pottery bowl, Big Poppies 25.5 cm diameter, 10…

Big Poppies Moorcroft Pottery Bowl

Large Moorcroft Pottery bowl, Big Poppies 25.5 cm diameter, 10 cm high. William Moorcroft signature to base.

A Walter Moorcroft vase, with a ring of possible poppies…

Moorcroft Poppy Ring Vase

A Walter Moorcroft vase, with a ring of possible poppies separating a blue and cream ground. Height 23.5 cm

A Moorcroft Macyntre Florian Ware teapot, circa 1903, pattern M…

Art Nouveau Moorcroft Teapot with Poppy Design

A Moorcroft Macyntre Florian Ware teapot, circa 1903, pattern M 2445, the tapering ovoid pot with a tubelined Art Nouveau poppy design in Prussian blue and sage green upon a cream ground with conforming lid and knop and having a restored spout; with…

Moorcroft Poppy vase. On blue ground. Ovoid, with tapered…

Blue Moorcroft Poppy Vase by Rachel Bishop (1998)

Moorcroft Poppy vase. On blue ground. Ovoid, with tapered cylindrical neck and everted rim. Design by Rachel Bishop. Painter's and tubeliner's mark to base. C. 1998. Height 32 cm