William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

18 items found:

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A William Moorcroft 'Pomegranate' three-piece tea set,…

William Moorcroft Pomegranate Tea Set with Pewter Mounts

A William Moorcroft 'Pomegranate' three-piece tea set, cylindrical tapering form with hand beaten pewter mounts, the set includes a teapot with sugar bowl and cream jug, impressed marks and signature to base, chip to the base of sugar and cream jug.

Pottery tea set Moorcroft Pottery, three piece set comprising…

Moorcroft Anemone Tea Set

Pottery tea set Moorcroft Pottery, three piece set comprising of teapot, sugar bowl and creamer decorated with anemone flowers against cobalt blue ground by Walter Moorcroft, signed at base

Rare three piece Walter Moorcroft tea set 'Pomegranate,'…

Moorcroft Pomegranate Tea Set with Pewter Fittings

Rare three piece Walter Moorcroft tea set 'Pomegranate,' pattern on blue ground, including teapot, milk jug, and sugar bowl, each with pewter fittings, marked to bases, height 13 cm.

Rare Moorcroft teapot with a pair of matching teacups and…

Rare Moorcroft Teapot Set with Buttercup Design

Rare Moorcroft teapot with a pair of matching teacups and saucers, decorated in rich blue/green ground and 'Buttercup' design by Sally Tuffin

William Moorcroft (attributed) Macintyre blue floral teapot,…

Macintyre Blue Floral Teapot, Circa 1905

William Moorcroft (attributed) Macintyre blue floral teapot, circa 1905, stamped 'Macintyre, Burslem, England, 11 cm high, 20 cm across

A William Moorcroft 'Powder Blue' three-piece tea set,…

William Moorcroft 'Powder Blue' Tea Set from Liberty's

A William Moorcroft 'Powder Blue' three-piece tea set, comprising teapot, sugar and cream, impressed marks. As retailed and used in the Liberty's of London tea rooms.

Moorcroft three piece teaset plum pattern comprising teapot,…

Moorcroft Plum Teaset with Pewter Mounts

Moorcroft three piece teaset plum pattern comprising teapot, sugar & cream with pewter mounts

William Moorcroft, Teapot, c. 1914, 'Cornflower' pattern,…

Moorcroft Cornflower Teapot

William Moorcroft, Teapot, c. 1914, 'Cornflower' pattern, decorated with flowers amongst foliage, on a mottled green and ochre ground, signed in green 'W. Moorcroft, height 19.5 cm. Provenance: The Estate of Mary Smart

MacIntyre Moorcroft 'Poppy' teapot, C1902. Height 13.5 cm

MacIntyre Moorcroft 'Poppy' Teapot (1902)

MacIntyre Moorcroft 'Poppy' teapot, C1902. Height 13.5 cm

A William Moorcroft, for James McIntyre, Swags, roses and…

William Moorcroft Teapot with Swags and Roses

A William Moorcroft, for James McIntyre, Swags, roses and Forget-Me-Not, teapot and stand c.1918-1926. Printed and painted factory marks. Height 16.5 cm (with stand)

Moorcroft 'Powder Blue' teapot, coffee trio, plus salt and…

Moorcroft Powder Blue Tea Set with Salt and Pepper

Moorcroft 'Powder Blue' teapot, coffee trio, plus salt and pepper shakers

William Moorcroft tea service 'Pomegranate' pattern including…

Moorcroft Pomegranate Tea Set

William Moorcroft tea service 'Pomegranate' pattern including teapot, cream jug, sugar bowl, six tea cups and saucers, signed to base 'Moorcroft', impressed to base 'Moorcroft' and 'Made in England'. Height 20 cm (teapot)

Moorcroft 'Pomegranate' pewter bound teapot signed to the base…

Pomegranate Moorcroft Pewter Teapot with Tubelined Detail

Moorcroft 'Pomegranate' pewter bound teapot signed to the base with an impressed number '279', with tubelined detail set upon a deep blue ground. Condition good to fair, some crazing, 8 cm hairline crack to the base. Height 15 cm

A Moorcroft 'Violet' pattern teapot, squat circular shape,…

Moorcroft Violet Teapot - Art Nouveau Design

A Moorcroft 'Violet' pattern teapot, squat circular shape, decorated with the stylised Art Nouveau inspired design. Diameter 14 cm

Moorcroft teapot, green ground

Green Moorcroft Teapot

Moorcroft teapot, green ground

Moorcroft pomegranate tea set, including jug, sugar, teapot,…

Moorcroft Pomegranate Tea Set

Moorcroft pomegranate tea set, including jug, sugar, teapot, cup/saucer and teapot stand

A Moorcroft Macyntre Florian Ware teapot, circa 1903, pattern M…

Art Nouveau Moorcroft Teapot with Poppy Design

A Moorcroft Macyntre Florian Ware teapot, circa 1903, pattern M 2445, the tapering ovoid pot with a tubelined Art Nouveau poppy design in Prussian blue and sage green upon a cream ground with conforming lid and knop and having a restored spout; with…

A Moorcroft blue Speckle-glazed breakfast set, mid-20th century,…

Moorcroft Blue Speckle-glazed Breakfast Set

A Moorcroft blue Speckle-glazed breakfast set, mid-20th century, a tea pot, coffee can and saucer, and egg cup on integral stand, impressed marks underside. Height 10.5 cm (pot), and shorter