Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
These items are not for sale and the descriptions, images and prices are for reference purposes only.

A Moorcroft pottery Queens Choice charger, c.2000, designed by Emma Bossons, signed by Emma Bossons and dated 2005 verso, with impressed factory marks. Diameter 36 cm

William Moorcroft, platter, c. 1928, 'Dawn' pattern, decorated with trees in a landscape in blue against a pale sky enclosed by borders of chevrons, in a matt glaze, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England&#

A Moorcroft Queens Choice design charger, a pottery charger, decorated in the Queen's Choice design by Emma Bossons, copyright 2000, impressed marks and painted monograms, 35.5 cm diameter

Moorcroft 'Hibiscus' charger painted initials to the base 'JW' & impressed 'HD', '99'. Condition good, minor wear. Diameter 35 cm

A Moorcroft fish design charger by Sally Tuffin. 35 cm diameter

Moorcroft flambe Leaves & Fruits design platter 26 cm diameter approx

A large Moorcroft charger decorated with birds and pomegranate

A rare William Moorcroft flambe carp platter, circa 1925, decorated with a carp swimming amongst reeds and what appears to be a mushroom to the lower right, printed and painted factory marks and William Moorcroft signature to base 36.5 cm diameter

William Moorcroft pottery 'Pansy' charger c.1918-1929, decorated earthenware signed blue signature diameter 26 cm

Moorcroft pottery wisteria pattern charger c. 1920's, manufactured England signed blue signature diameter 25.5 cm