Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...

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These items are not for sale and the descriptions, images and prices are for reference purposes only.

William Moorcroft Magnolia plate. Magnolia on blue ground. Original paper label to base.

William Moorcroft, Plate, c. 1914, Pomegranate' pattern, decorated with pomegranates, berries and foliage against a green ground, signed in green 'W. Moorcroft', impressed 'Moorcroft Burslem, diameter 22.5 cm

William Moorcroft, Serving Plate, c. 1920, Big Poppy' pattern, decorated to the interior with poppies against a navy blue ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England, diameter 22.5 cm. Provenance: Private Collectio

William Moorcroft, Plate, c. 1925, Pomegranate' pattern, decorated with a ring of pomegranates and berries amongst foliage against a navy blue ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England, diameter 22 cm. Provenance

Moorcroft limited edition floral cabinet plate, signed Walter Moorcroft

William Moorcroft, plate, c. 1920, 'Pomegranate' pattern, of squat form, decorated with pomegranates and berries amongst foliage against a navy blue ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England, diameter 21.5 cm

William Moorcroft, flambe plate, c. 1930, 'Leaf and Berry' pattern, decorated with a ring of leaves and berries in flambe tones, signed in blue 'WM', with impressed facsimile signature and 'Potter to H.M. the Queen', retains printed

William Moorcroft, plate, c. 1930, 'Waratah' pattern, decorated with three flower heads against a green and blue ground, signed in blue 'WM', impressed facsimile signature and 'Potter to HM The Queen, diameter 19 cm. Provenance: The Estate of Mary Smart

William Moorcroft, footed bowl, c. 1920, 'Wisteria' pattern, decorated with fruits amongst foliage against a navy blue ground, with silver plate mount, signed in green 'W. M.', impressed 'Moorcroft, Made in England, height 10 cm diamete

Walter Moorcroft plate. Floral decoration on pale green ground. Diameter 21 cm

A Moorcroft 'Orchid' cabinet plate, circa 1949-1986 period, the shallow bowl form plate decorated centrally with a tube lined decoration of orchids and other blooms in rich tones under an autumnal flambe glaze; with Moorcroft and made in England st

Moorcroft 'Reeds at Sunset' plate on a blue ground, the base with painted initials 'Wm' & impressed 'Moorcroft Made in England'. Condition good, minor wear to the base. Diameter 25.5 cm

Moorcroft 'Magnolia' plate on a white ground, the base with painted initials & impressed 'Moorcroft Made in England'. Condition good, minor age related Ware. Diameter 21.5 cm

Moorcroft 'Honeycomb' plate on a blue ground, the base with painted initials 'Wm' & impressed 'Moorcroft Made in England'. Condition good, some crazing & minor wear to the base. Diameter 25.5 cm

Moorcroft 'Hibiscus' plate on a blue ground, the base with painted initials & edition number '46/50' & impressed 'Moorcroft Made in England'. Condition good, minor scratches & age related Ware. Diameter 22 cm

Moorcroft 'Columbine' plate on a white ground, the base with painted initials 'Wm' & impressed 'Moorcroft Made in England'. Condition good to fair, crazing, deep hairline crack to the rim. Diameter 21.5 cm

Moorcroft 'Clematis' plate on a blue ground, the base with painted initials & impressed 'Moorcroft Made in England'. Condition good, minor wear to the base. Diameter 25.5 cm

Moorcroft 'Chinese Dragon' plate on a white ground, the base with painted initials 'Wm' & impressed 'Moorcroft Made in England'. Condition good, some crazing, minor wear to the base. Diameter 25.5 cm

Moorcroft green leaves and berries plate signed to base.

Moorcroft powder green bowl together with a Clarice Cliff plate

A vintage blue Moorcroft twenty piece part breakfast service, the mottled mid blue setting comprising four cups and associated saucers, three side plates, two teapots, two creamers, a toast rack, two egg cups and a salt and pepper pair, as found; with impr

Moorcroft 'Sulphur crested cockatoo' plate designed by Rachel Bishop, initials W. M. Moorcroft with original certificate & box. Numbered 193/350. Condition good, some crazing. Diameter 26.4 cm

Moorcroft Hibiscus display plate impressed mark and green signature to base, diameter 26 cm approx

A William Moorcroft pomegranate plate, c.1918-1929 painted green signature, with impressed factory mark. Diameter 21.8 cm

A Moorcroft Spiraxia design plate Signature Emma Bossons. 15 cm wide

Rare 1930s Moorcroft Flowers & Fruit plate with impressed mark, 23.5 cm diameter approx

William Moorcroft, 'Grape leaf' pattern plate, blue glaze with finely painted grapes and vine leaves, signed to base 'Moorcroft' impressed to base 'Moorcroft, made in England', diameter 22 cm

A Moorcroft plate, with floral design on dark blue ground. Diameter 18.7 cm. (chipped)

A Moorcroft hibiscus covered pot and dish, circa 1970s-80s from a 1950s design, an ovoid pot with continuous tubelined maroon and lemon hued hibiscus flowers to the body upon a bright mid and Prussian blue ground; the dish conforming; with impressed marks

Moorcroft: group comprising 'Hazeldene' plate (16.5 cm); 'Anemone' vase (9.5 cm); four 'Clematis' vases (7-9 cm) & three pin dishes. (9)

William Moorcroft signed 'Pomegrante' cabinet plate

Moorcroft Christmas Robin plate. Holly leaves and Robin decoration. Cream and green ground. Diameter 22 cm

Moorcroft Hibiscus plate. Cream ground. Original label attached. Fine crack to rim. Diameter 22 cm

Moorcroft Anemea plate pink and purple flowers on a cobalt blue background, signed on rear and impresses Moorcroft made in England, diameter 26 cm

Moorcroft plate featuring Swans limited edition 323 of 350, tubeline decorated with depiction of swan and cygnets, reserved against a pale green ground. Diameter 26 cm

Moorcroft plate featuring four anemones on blue ground. Diameter 26.5 cm

Moorcroft flambe cabinet plate. 'Leaf & Berries,' pattern c.1925. Rim restoration. Diameter 30 cm

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