William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

15 items found:

These items have been sold, and the description, image and price are for reference purposes only.

If you are seeking to purchase similar items CLICK HERE to view 12 similar items being offered for sale by dealers at our AntiquesPlus site.

A Moorcroft Stars at Dawn plaque, designed by Emma Bossons, c.…

Framed Moorcroft Stars at Dawn Plaque by Emma Bossons (2006)

A Moorcroft Stars at Dawn plaque, designed by Emma Bossons, c.2006 framed

A Moorcroft 'toblerone' traingular plaque Hartgring pattern,…

Moorcroft Hartgring Toblerone Plaque by Emma Bossons

A Moorcroft 'toblerone' traingular plaque Hartgring pattern, designed by Emma Bossons, c.2001, MOORCROFT POTTERY' ton one face

A Moorcroft 'Stars at Dawn' plaque, designer Emma Bossons…

Moorcroft 'Stars at Dawn' Plaque by Emma Bossons

A Moorcroft 'Stars at Dawn' plaque, designer Emma Bossons (2006) Rectangular plaque in frame. 305 x 205, excluding frame. Historic retail $NZ1990

A Moorcroft Sophie Christina (Toblerone) plaque, designed by…

Moorcroft Toblerone Plaque by Sian Leeper (2001)

A Moorcroft Sophie Christina (Toblerone) plaque, designed by Sian Leeper (2001), length 18 cm. Historic retail $NZ500.

A Moorcroft 'Peruvian Lily' (Toblerone) plaque, designed by…

Moorcroft Peruvian Lily Plaque by Sian Leeper

A Moorcroft 'Peruvian Lily' (Toblerone) plaque, designed by Sian Leeper (2003), length 18 cm. Historic retail $NZ525.

A Moorcroft Sophie Christina (Toblerone) plaque, designed by…

Moorcroft Toblerone Plaque by Sian Leeper (2001)

A Moorcroft Sophie Christina (Toblerone) plaque, designed by Sian Leeper (2001), length 18 cm. Historic retail $NZ500.

A Moorcroft framed porcelain panel, late 20th century,…

Moorcroft Porcelain Panel with Exotic Bird and Waratah

A Moorcroft framed porcelain panel, late 20th century, decorated with an exotic bird and waratah, together with a Moorcroft 1913-2013 centenary stand, the panel 31 x 21 cm

A Moorcroft Pottery framed plaque by Emma Bossons limited…

Emma Bossons Snowdrop Framed Plaque

A Moorcroft Pottery framed plaque by Emma Bossons limited edition number 187/200. Depicting flowers and snow drops. Signed, dated 2010, with edition number and factory marks verso. 20.2 x 10 cm (plaque size)

Moorcroft Pottery shop/cabinet plaque 18.5 cm long

Moorcroft Pottery Cabinet Plaque - 18.5 cm

Moorcroft Pottery shop/cabinet plaque 18.5 cm long

Modern Moorcroft Moorcroft display plaque Sophie Christina…

Moorcroft Sophie Christina Display Plaque 2001

Modern Moorcroft Moorcroft display plaque Sophie Christina pattern 2001, 18.5 cm length

Modern Moorcroft two section tile panel doves, signed Bossons,…

Moorcroft Doves Tile Panel by Bossons

Modern Moorcroft two section tile panel doves, signed Bossons, limited edition 23/200, 2003, 41.5 cm height

A Moorcroft Pottery framed Miss Alice plaque c.2005, designed…

Emma Bossons Moorcroft Pottery Plaque

A Moorcroft Pottery framed Miss Alice plaque c.2005, designed by Emma Bossons signed monogram with factory marks verso 30.7 x 9.8 cm (plaque)

Moocroft Pottery Advertising Plaque, 'Emblems of a Nation',…

Moocroft Pottery Plaque: Emblems of a Nation

Moocroft Pottery Advertising Plaque, 'Emblems of a Nation', 2014, designed by Vicky Lovatt, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 2014, Vicky Lovatt, 18 cm wide

Moorcroft white plaques. 27 cm diameter

Large Moorcroft White Plaques - 27cm Diameter

Moorcroft white plaques. 27 cm diameter

Moorcroft Pottery framed plaque, 2005, by Emma Bossons, limited…

Limited Edition Moorcroft Pottery Plaque by Emma Bossons

Moorcroft Pottery framed plaque, 2005, by Emma Bossons, limited edition 142/200, signed with factory marks, 31 x 20.5 cm (plaque size)