William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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Moorcroft 'Pomegranate' patterned jug on blue ground, impressed…

Moorcroft 'Pomegranate' Jug on Blue Ground, 12 cm High

Moorcroft 'Pomegranate' patterned jug on blue ground, impressed 'Moorcroft, made in England', 12 cm high

A MacIntyre Florian ware jug and a Moorcroft for Liberty 'Bara'…

Florian Ware Jug and Bara Vase

A MacIntyre Florian ware jug and a Moorcroft for Liberty 'Bara' vase, circa 1900-1913, the carinate shaped jug with delicate festoons of flora upon a white ground, mark of Macintyre Burslem underside, and cream ground baluster vase with maroon pendents…

Moorcroft Pansy design sugar bowl and cream jug, both signed 'W.…

Moorcroft Pansy Sugar Bowl & Cream Jug by W.M

Moorcroft Pansy design sugar bowl and cream jug, both signed 'W.M.' for William Moorcroft, and impressed Cobridge factory mark to base. Circa 1918-1926. Height 7 cm jug

Two Moorcroft items, comprising a 'Frangipani' vase (des. Emma…

Moorcroft Frangipani Vase and Iris Jug Set

Two Moorcroft items, comprising a 'Frangipani' vase (des. Emma Bossons, circa 2000) with tube line decoration of frangipani flowers in pink and green tones, and an 'Iris' jug designed by Rachel Bishop for the Moorcroft Collectors club, inscribed M.C.C and…

A Moorcroft ewer vase, Iris pattern, designed by Rachael Bishop,…

Moorcroft Iris Ewer Vase, Collectors Club, 1996

A Moorcroft ewer vase, Iris pattern, designed by Rachael Bishop, c.1996 for the Moorcroft Collectors Club, numbered 670, signed by J.Moorcroft and dated 19.9.97

A Moorcroft jug, Iris pattern, designed by Rachael Bishop, c.…

Moorcroft Iris Jug, Designed by Rachael Bishop

A Moorcroft jug, Iris pattern, designed by Rachael Bishop, c.1996 for the Moorcroft Collectors Club, numbered 1951

A Moorcroft jug, Duet pattern, designed by Nicola Slaney, c.2004

Moorcroft Duet Jug by Nicola Slaney (8 words)

A Moorcroft jug, Duet pattern, designed by Nicola Slaney, c.2004

A Moorcroft ewer vase, Red Ribbons pattern, designed by Shirley…

Moorcroft Red Ribbons Ewer Vase by Shirley Hayes

A Moorcroft ewer vase, Red Ribbons pattern, designed by Shirley Hayes. numbered 349, signed and dated 25/2/2005.JU3

A limited edition Moorcroft 'Springtime at Home' jug, designed…

Limited Edition Moorcroft Springtime Jug

A limited edition Moorcroft 'Springtime at Home' jug, designed by Philip Gibson, Of baluster form, tube-lined and decorated with flowers on ivory and green ground, with impressed Moorcroft stamp, painted marks and other ciphers, signed by the designer and…

A Moorcroft Rose jug, designer Sally Tuffin for Moorcroft…

Moorcroft Rose Jug by Sally Tuffin (1990)

A Moorcroft Rose jug, designer Sally Tuffin for Moorcroft Collectors Club (c.1990) signed J.Moorcroft and date 22.8.90, height 15 cm

A Moorcroft ewer vase or jug, Prairie Summer pattern, designer…

Moorcroft Prairie Summer Ewer Vase

A Moorcroft ewer vase or jug, Prairie Summer pattern, designer Rachel Bishop (2001) tapering conical shape, height 24 cm. Additionally signed by Vicki Lovatt. Historic retail $NZ1080

A large Moorcroft 'Pomegranate' pitcher, circa 1928-1945, a…

Moorcroft Pomegranate Pitcher

A large Moorcroft 'Pomegranate' pitcher, circa 1928-1945, a tubelined frieze of fruits in plum, russet and olive tones upon a modulating cobalt ground on the body, blue painted signature, impressed W. Moorcroft and H.M. Potters to the Queen marks to base,…

Moorcroft jug 15 cm high, initialled to base, stamped…

Moorcroft Collector's Club Jug with Initials

Moorcroft jug 15 cm high, initialled to base, stamped 'Moorcroft collector's Club' to base

A William Moorcroft 'Pomegranate' three-piece tea set,…

William Moorcroft Pomegranate Tea Set with Pewter Mounts

A William Moorcroft 'Pomegranate' three-piece tea set, cylindrical tapering form with hand beaten pewter mounts, the set includes a teapot with sugar bowl and cream jug, impressed marks and signature to base, chip to the base of sugar and cream jug.

Two Moorcroft items one tall vase and one tall ewer both 30 cm

Pair of 30cm Moorcroft Vase and Ewer

Two Moorcroft items one tall vase and one tall ewer both 30 cm

Moorcroft 'Giraffes' ewer 125/300 Height24 cm

Limited Edition Moorcroft Giraffe Ewer (125/300)

Moorcroft 'Giraffes' ewer 125/300 Height24 cm

McIntyre Moorcroft miniature jug agate glaze, circa 1900,…

Antique McIntyre Moorcroft Agate Glaze Miniature Jug

McIntyre Moorcroft miniature jug agate glaze, circa 1900, height 6.5 cm.

Moorcroft 'Pansy' pattern ewer on celadon green ground, early…

Moorcroft Pansy Ewer on Celadon Green Ground

Moorcroft 'Pansy' pattern ewer on celadon green ground, early 20th century, underglaze green signature 'W. Moorcroft', 28 cm high

Pottery tea set Moorcroft Pottery, three piece set comprising…

Moorcroft Anemone Tea Set

Pottery tea set Moorcroft Pottery, three piece set comprising of teapot, sugar bowl and creamer decorated with anemone flowers against cobalt blue ground by Walter Moorcroft, signed at base

William Moorcroft Anenome jug on a green back ground, height 11.…

Moorcroft Anemone Jug on Green Background

William Moorcroft Anenome jug on a green back ground, height 11.5 cm.

Moorcroft Slipper Orchid pattern trial ewer designed by Phillip…

Moorcroft Slipper Orchid Ewer with Box

Moorcroft Slipper Orchid pattern trial ewer designed by Phillip Gibson 2001), with Moorcroft made in Stoke on Trent England and other marks to base, 24 cm high, a Moorcroft cardboard box is included

Moorcroft Fruit Garden pattern jug designed by Nicola Slaney,…

Moorcroft Fruit Garden Jug by Nicola Slaney

Moorcroft Fruit Garden pattern jug designed by Nicola Slaney, with Moorcroft made in England and other marks to base, 14.3 cm high

Rare three piece Walter Moorcroft tea set 'Pomegranate,'…

Moorcroft Pomegranate Tea Set with Pewter Fittings

Rare three piece Walter Moorcroft tea set 'Pomegranate,' pattern on blue ground, including teapot, milk jug, and sugar bowl, each with pewter fittings, marked to bases, height 13 cm.

Moorcroft 'Queens Choice' jug, of baluster bird form, with loop…

Moorcroft Bird Jug with Fruit and Foliage Decoration

Moorcroft 'Queens Choice' jug, of baluster bird form, with loop handle, decorated with trailing fruit and foilage in tones of yellow, coral, blue, green, factory marks to base, height 17 cm

Moorcroft Pansy pattern lidded jug, of rounded form with loop…

Moorcroft Pansy Lidded Jug

Moorcroft Pansy pattern lidded jug, of rounded form with loop handle and short spout, decorated with a pansy to each side, in tones of maroon, green and yellow on a cobalt ground, height 17 cm

A William Moorcroft 'Pansy' ewer, circa 1911, tapering in form,…

Moorcroft Pansy Ewer, 1911

A William Moorcroft 'Pansy' ewer, circa 1911, tapering in form, decorated with repeating pansy motif on a green ground to upper body, extending to a cream ground to lower body. Facsimile signature and impressed 'Moorcroft Burslem' mark to base. 28.5 cm…

Moorcroft 'Cosmos' pattern ewer by Rachel Bishop, circa 2001,…

Moorcroft Cosmos Ewer by Rachel Bishop

Moorcroft 'Cosmos' pattern ewer by Rachel Bishop, circa 2001, stamped 'Moorcroft, made in England, stock on Trent, 2000', 24.5 cm high

Moorcroft floral patterned ewer, circa 2006, stamped 'Moorcroft,…

Floral Moorcroft Ewer, 2006

Moorcroft floral patterned ewer, circa 2006, stamped 'Moorcroft, made in England, Stoke on Trent, 2006, J.S, 19 cm high

Moorcroft 'Mackintosh' pattern ewer, circa 1997, stamped…

Moorcroft Mackintosh Ewer, 1997, 24.5 cm

Moorcroft 'Mackintosh' pattern ewer, circa 1997, stamped 'Moorcroft, made in England, 9/9/97, W. M, 24.5 cm high

Walter Moorcroft 'Orchid' jug marked to base, height 16.5 cm

Walter Moorcroft Orchid Jug - 16.5cm

Walter Moorcroft 'Orchid' jug marked to base, height 16.5 cm

Moorcroft Pottery tall jug - Lamia design, Water lilies and…

Moorcroft Pottery Lamia Jug with Water Lilies and Bulrushes

Moorcroft Pottery tall jug - Lamia design, Water lilies and Bulrushes, Designed by Rachel Bishop, 24 cm high. Condition: Excellent

Moorcroft Pottery rose jug c1990, made for the Collectors club.…

Moorcroft Collectors Club Rose Jug, c.1990

Moorcroft Pottery rose jug c1990, made for the Collectors club. 15 cm high.

Moorcroft Pottery green orchid jug, designed by Walter…

Walter Moorcroft Green Orchid Jug, Signed, 12.5cm

Moorcroft Pottery green orchid jug, designed by Walter Moorcroft, signed to base, 12.5 cm high

James Macintyre ' Esso Faience' jug circa 1896 slip trailed…

Esso Faience Flower Jug - Missing Lid

James Macintyre ' Esso Faience' jug circa 1896 slip trailed decorated with flowers, manufacturer's mark 14.5 cm height, lid missing

A William Moorcroft tall, tapering, straight sided jug,…

William Moorcroft Pomegranate Jug, Green Background, Circa 1920

A William Moorcroft tall, tapering, straight sided jug, pomegranate pattern on a green background, W. Moorcroft, circa 1920, height 28 cm

Moorcroft boxed circa 2003 ewer Aztec pattern 24 cm

Moorcroft Aztec Ewer in Box - 24cm

Moorcroft boxed circa 2003 ewer Aztec pattern 24 cm

Moorcroft boxed circa 2005 elongated ewer tree doves pattern…

Limited Edition Moorcroft Ewer with Tree & Doves Pattern

Moorcroft boxed circa 2005 elongated ewer tree doves pattern signed E Bossons limited edition 61/200 32 cm

Moorcroft boxed circa 2002 jug Hibiscus moon pattern signed…

Moorcroft Hibiscus Moon Jug, Signed & Limited Edition

Moorcroft boxed circa 2002 jug Hibiscus moon pattern signed Sian Leeper led ed 67/250 12 cm

Modern Moorcroft elongated ewer iris pattern limited edition…

Limited Edition Moorcroft Iris Ewer, 1996, Boxed

Modern Moorcroft elongated ewer iris pattern limited edition 310, 1996, 24 cm height, boxed

A rare William Moorcroft silver overlaid Claremont Exhibition…

Moorcroft Silver Overlaid Claremont Exhibition Ewer

A rare William Moorcroft silver overlaid Claremont Exhibition ewer, for Shreve & Co, San Francisco, circa 1905 tapering in form, green and midnight blue ground with a repeating toadstool design, the handle, base and upper body are applied with silver…

Moorcroft boxed c.2003 ewer vase Kowhai pattern 24 cm

Moorcroft Kowhai Ewer Vase in Box (2003)

Moorcroft boxed c.2003 ewer vase Kowhai pattern 24 cm

Moorcroft boxed c.2001 ewer vase Sonata pattern signed K.…

Limited Edition Moorcroft Ewer Vase, Sonata Pattern, Signed

Moorcroft boxed c.2001 ewer vase Sonata pattern signed K. Goodwin limited edition 299/400 24 cm

Three William John Moorcroft 'Fruit and Finch' items, including…

William Moorcroft 'Fruit and Finch' Collection

Three William John Moorcroft 'Fruit and Finch' items, including jug; candlestick; and bud vase. All monogrammed 'Wm' and impressed mark 'Moorcroft, made in England' to base. Height 21 cm (candlestick)

'gesso faience' jug. James Macintyre & Co, designed by Harry…

Gesso Faience Jug by James Macintyre & Co

'gesso faience' jug. James Macintyre & Co, designed by Harry Barnard. Factory mark to base. Height 13.5 cm

Walter Moorcroft 'Pomegranate' jug. Initialled and impressed…

Moorcroft Pomegranate Jug, 11.5cm Height

Walter Moorcroft 'Pomegranate' jug. Initialled and impressed mark 'Moorcroft, made in England' to base. Height 11.5 cm

A pair of MacIntyre ceramic jugs, height 23 cm

MacIntyre Ceramic Jugs - 23cm Height Pair

A pair of MacIntyre ceramic jugs, height 23 cm

Moorcroft powder blue teaset, comprising of 6 cups with saucers,…

Moorcroft Powder Blue Teaset, 1920s

Moorcroft powder blue teaset, comprising of 6 cups with saucers, a milk jug and sugar bowl, circa 1920s

William Moorcroft, moonlit blue landscape pewter jug, C.1925,…

Moonlit Blue Landscape Pewter Jug by William Moorcroft (1925)

William Moorcroft, moonlit blue landscape pewter jug, C.1925, signed in monogram, impressed marks 'Made in England, Moorcroft, 280', height 8 cm, diameter 10 cm, weight 174g

William Moorcroft, green Pansy hot water jug and coffee pot, C.…

Moorcroft Pansy Hot Water Jug and Coffee Pot Set

William Moorcroft, green Pansy hot water jug and coffee pot, C. 1915, both signed, impressed marks 'Moorcroft, Burslem' small chip to spout of hot water jug., height 15.5 cm, diameter 12.5 cm (each) weight 652g (combined)

Walter Moorcroft Orchid Jug, Orchid pattern on blue ground.…

Moorcroft Orchid Jug, Blue Ground, 16 cm

Walter Moorcroft Orchid Jug, Orchid pattern on blue ground. Original paper label to base, height 16 cm

Moorcroft blue ground 'Iris' pattern water jug, signed to base

Signed Moorcroft Blue Iris Water Jug

Moorcroft blue ground 'Iris' pattern water jug, signed to base

William Moorcroft commemorative jug 'The bell Edmonton',…

Moorcroft Bell Edmonton Commemorative Jug

William Moorcroft commemorative jug 'The bell Edmonton', continuous shallow relief moulded blue ground, printed Macintyre mark, 16.5 cm height

William Moorcroft, a flambe Waratah jug, circa 1930, stamped…

Flambe Waratah Jug by William Moorcroft

William Moorcroft, a flambe Waratah jug, circa 1930, stamped and inscribed: W. Moorcroft, Made in England, By Appointment Potter to HM The Queen, 18.5 cm high. Provenance: The Ruth Simon Collection, Sydney

William Moorcroft, a small green ground Waratah jug, circa 1930,…

1930 Moorcroft Waratah Jug from Ruth Simon Collection

William Moorcroft, a small green ground Waratah jug, circa 1930, stamped and inscribed: W. Moorcroft, Made in England, By Appointment Potter to HM The Queen, 9 cm high. Provenance: The Ruth Simon Collection, Sydney

Moorcroft, 'Christmas Bells' jug, 2013, Limited Edition 29/50,…

Limited Edition Christmas Bells Jug by Vicky Lovatt

Moorcroft, 'Christmas Bells' jug, 2013, Limited Edition 29/50, designed by Vicky Lovatt, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 29/50, Vicky Lovatt, 24 cm high

William Moorcroft, Pitcher, c. 1930, 'Leaf and Berry' pattern,…

Moorcroft Salt-Glaze Pitcher, 'Leaf and Berry' Pattern

William Moorcroft, Pitcher, c. 1930, 'Leaf and Berry' pattern, of ribbed form, decorated with a band of grapes and leaves in sombre salt-glaze colours, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 13.8 cm. Provenance: The…

A William Moorcroft salt glaze 'Fish' jug circa 1930 of…

Moorcroft Fish Jug

A William Moorcroft salt glaze 'Fish' jug circa 1930 of baluster form the body decorated with three fish swimming amongst foliage and water lilies. Height 17.3 cm. Signed to base

Moorcroft duck egg blue glaze sugar bowl & creamer having a…

Moorcroft Duck Egg Blue Creamer and Sugar Bowl Set

Moorcroft duck egg blue glaze sugar bowl & creamer having a white interior, with impressed 'Moorcroft Made in England' stamp to the base. Condition good, some crazing. Height of jug 8.8 cm

A William Moorcroft jug, in the 'Pomegranate' pattern,…

William Moorcroft Pomegranate Jug

A William Moorcroft jug, in the 'Pomegranate' pattern, impressed marks and signature to base. Height 13 cm

A Walter Moorcroft large Anemone decorated jug, the wide band…

Large Moorcroft Anemone Decorated Jug

A Walter Moorcroft large Anemone decorated jug, the wide band of florals dominated in red, blue and green on a cobalt ground. Impressed full signature and initialled in blue to base. Height 20.3 cm

A Moorcroft Winds of Change design limited edition jug.…

Limited Edition Moorcroft Winds of Change Jug by Rachel Bishop

A Moorcroft Winds of Change design limited edition jug. Designed by Rachel Bishop. 87/100. 24 cm high

William Moorcroft tea service 'Pomegranate' pattern including…

Moorcroft Pomegranate Tea Set

William Moorcroft tea service 'Pomegranate' pattern including teapot, cream jug, sugar bowl, six tea cups and saucers, signed to base 'Moorcroft', impressed to base 'Moorcroft' and 'Made in England'. Height 20 cm (teapot)

William Moorcroft jug 'Waratah' pattern signed to base…

Signed Moorcroft Waratah Jug with Royal Connection

William Moorcroft jug 'Waratah' pattern signed to base 'Moorcroft', impressed to base 'Potter to H. M. The Queen'' and 'Made in England', with impressed 'W. Moorcroft' signature. Height 24 cm

A William Moorcroft Pottery Pansy cream jug and sugar bowl…

Moorcroft Pansy Cream Jug and Sugar Bowl Set

A William Moorcroft Pottery Pansy cream jug and sugar bowl first designed 1911. Signed with impressed factory marks. Jug height 7.8 cm bowl diameter 8.8 cm

Moorcroft pomegranate tea set, including jug, sugar, teapot,…

Moorcroft Pomegranate Tea Set

Moorcroft pomegranate tea set, including jug, sugar, teapot, cup/saucer and teapot stand

Moorcroft: rare and early Pansy patterned ewer on celadon green…

Rare Moorcroft Pansy Ewer on Celadon Ground

Moorcroft: rare and early Pansy patterned ewer on celadon green ground. tall tapering cylindrical form with angular handle. Underglazed signature in green with Burslem stamp. 28 cm. VG condition

Moorcroft anemone cream jug. On blue ground. Height 8 cm

Blue Moorcroft Anemone Cream Jug, 8cm Height

Moorcroft anemone cream jug. On blue ground. Height 8 cm

A William Moorcroft Flambe jug, in the Leaf and Berry pattern,…

Moorcroft Flambe Jug in Leaf and Berry Pattern

A William Moorcroft Flambe jug, in the Leaf and Berry pattern, impressed marks and signature to base. 11 x 11 cm

Moorcroft tall ewer 'Shimba Hills' giraffe, artist Sian Leper…

Shimba Hills Giraffe Ewer by Sian Leper

Moorcroft tall ewer 'Shimba Hills' giraffe, artist Sian Leper 288/300

Large Moorcroft 'Powder Blue' jug

Powder Blue Moorcroft Jug

Large Moorcroft 'Powder Blue' jug