Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
These items are not for sale and the descriptions, images and prices are for reference purposes only.

William Moorcroft, Pitcher, c. 1930, 'Leaf and Berry' pattern, of ribbed form, decorated with a band of grapes and leaves in sombre salt-glaze colours, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 13.8 cm

A William Moorcroft salt glaze 'Fish' jug circa 1930 of baluster form the body decorated with three fish swimming amongst foliage and water lilies. Height 17.3 cm. Signed to base

Moorcroft duck egg blue glaze sugar bowl & creamer having a white interior, with impressed 'Moorcroft Made in England' stamp to the base. Condition good, some crazing. Height of jug 8.8 cm

A William Moorcroft jug, in the 'Pomegranate' pattern, impressed marks and signature to base. Height 13 cm

A Walter Moorcroft large Anemone decorated jug, the wide band of florals dominated in red, blue and green on a cobalt ground. Impressed full signature and initialled in blue to base. Height 20.3 cm

A Moorcroft Winds of Change design limited edition jug. Designed by Rachel Bishop. 87/100. 24 cm high

William Moorcroft tea service 'Pomegranate' pattern including teapot, cream jug, sugar bowl, six tea cups and saucers, signed to base 'Moorcroft', impressed to base 'Moorcroft' and 'Made in England'. Height 20 cm (teapot)

William Moorcroft jug 'Waratah' pattern signed to base 'Moorcroft', impressed to base 'Potter to H. M. The Queen'' and 'Made in England', with impressed 'W. Moorcroft' signature. Height 24 cm

A William Moorcroft pottery Pansy cream jug and sugar bowl first designed 1911. Signed with impressed factory marks. Jug height 7.8 cm bowl diameter 8.8 cm

Moorcroft pomegranate tea set, including jug, sugar, teapot, cup/saucer and teapot stand

Moorcroft: rare and early Pansy patterned ewer on celadon green ground. tall tapering cylindrical form with angular handle. Underglazed signature in green with Burslem stamp. 28 cm. VG condition

Moorcroft anemone cream jug. On blue ground. Height 8 cm

A William Moorcroft Flambe jug, in the Leaf and Berry pattern, impressed marks and signature to base. 11 x 11 cm

Moorcroft tall ewer 'Shimba Hills' giraffe, artist Sian Leper 288/300

A Moorcroft 'Florian Ware' 'Poppy' Silver plate-covered ewer, circa 1900, registration number 326471, of spreading cylindrical form with a squared handle, the rim with a silver-plate collar with hinged flat cover with thumb-piece, the raised slip design gl

A MacIntyre (William Moorcroft) large pedestal ewer vase in the early pomegranate design with two long strap handles to the bell form body, circular spreading foot, in tones of soft green highlighted with red and deep blue/purple. Full signature in green a

Patriotic jug by Macintyre with poem 'The Absent-Minded Begger' by Rudyard Kipling

Moorcroft jug 'Islay' designed by Rachel Bishop 1998 signed with factory stamps. Height 24 cm

Moorcroft pottery wild Meadow jug, designed by Emma Bossons, signed factory stamps 2005. Height 19 cm

William Moorcroft Pansy jug, c1915, signed green signature. Height 21 cm and Af/restored

A Moorcroft limited edition ewer 'Shimba Hills', by Sian Leeper 125/300 signed. Height 31 cm

A Moorcroft 'Red Ribbons' jug by Shirley Hayes. Numbered 324, signed and dated 28/1/2005. Sold to collectors club members only. Height 24 cm

A Moorcroft Minuet vase, ewer shape by Nicola Slaney. Height 31 cm

Moorcroft pottery jug. 'Pansy' pattern on blue ground.

Moorcroft Cricklade jug designed Rachel Bishop and signed on base production 2001

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