William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

36 items found:

These items have been sold, and the description, image and price are for reference purposes only.

If you are seeking to purchase similar items CLICK HERE to view 12 similar items being offered for sale by dealers at our AntiquesPlus site.

Moorcroft: a ginger jar in the flambe Claremont design, painted…

Moorcroft: a ginger jar in the flambe Claremont design, painted signature and impressed marks to base. Height 20.5 cm. Provenance: The Estate of the Hon. Dr John Kennedy McLaughlin Am, Sydney

Moorcroft: a twin handled vase in the Claremont design, painted…

Moorcroft: a twin handled vase in the Claremont design, painted signature to base 'W Moorcroft', impressed signature and marks to base. 20.5 cm. Provenance: The Estate of the Hon. Dr John Kennedy McLaughlin Am, Sydney

Moorcroft 'Claremont' pattern pair of English pottery bowls,…

Moorcroft 'Claremont' Pair: English Pottery Bowls, 4cm x 11.5cm

Moorcroft 'Claremont' pattern pair of English pottery bowls, impressed 'Moorcroft, England', 4 cm high, 11.5 cm diameter

A William Moorcroft small vase, Claremont pattern, ovoid form,…

Moorcroft Claremont Vase, 6.5cm Height (Restored Rim)

A William Moorcroft small vase, Claremont pattern, ovoid form, impressed marks to base, (restoration to rim), height 6.5 cm.

William Moorcroft 'Claremont' pattern vase, c.1918-26, of squat…

Moorcroft 'Claremont' Toadstool Vase

William Moorcroft 'Claremont' pattern vase, c.1918-26, of squat baluster form with slightly flaring rim, decorated with toadstools on a mottled blue/ green ground, signed with impressed 'Moorcroft', 'Made in England' and 'M32' to base, height 11 cm

A William Moorcroft Claremont pattern vase the compressed…

Moorcroft Claremont Fungi Vase, A/F

A William Moorcroft Claremont pattern vase the compressed baluster body painted with a continuous band of fungi on a mottled red ground. 'W Moorcroft', impressed 'Moorcroft made in England' and 'Potter to H.M. The Queen' on the base. Slightly A/F

A Moorcroft 'Claremont' pattern bowl, circa 1945, of shallow…

Moorcroft 'Claremont' Bowl, 1945

A Moorcroft 'Claremont' pattern bowl, circa 1945, of shallow form, initialled 'W M' in slate blue, with impressed factory mark, 3 cm high, 18.5 cm diameter

Moorcroft Claremont pattern vase, of squat form, decorated with…

Burgundy and Green Moorcroft Mushroom Vase

Moorcroft Claremont pattern vase, of squat form, decorated with mushrooms, in tones of Burgundy and green, height 10 cm

Moorcroft 'Claremont' pattern vase on dark green ground, circa…

Moorcroft Claremont Vase on Dark Green Ground

Moorcroft 'Claremont' pattern vase on dark green ground, circa 1920, impressed mark 'Moorcroft, Burslem, England, 25 cm high

A Moorcroft Claremont pattern vase, signed.

Signed Moorcroft Claremont Vase

A Moorcroft Claremont pattern vase, signed.

Walter Moorcroft 'Claremont' vase signed to base, (restoration…

Signed Moorcroft 'Claremont' Vase, 11cm (Restored Rim)

Walter Moorcroft 'Claremont' vase signed to base, (restoration to rim), height 11 cm.

A rare William Moorcroft silver overlaid Claremont Exhibition…

Moorcroft Silver Overlaid Claremont Exhibition Ewer

A rare William Moorcroft silver overlaid Claremont Exhibition ewer, for Shreve & Co, San Francisco, circa 1905 tapering in form, green and midnight blue ground with a repeating toadstool design, the handle, base and upper body are applied with silver…

A William Moorcroft 'Claremont' pattern bowl, circa 1925,…

1925 Moorcroft 'Claremont' Bowl - 18.5 cm Diameter

A William Moorcroft 'Claremont' pattern bowl, circa 1925, impressed Moorcroft to base, 18.5 cm diameter

A William Moorcroft Claremont pattern planter, circa 1914,…

Moorcroft Claremont Toadstool Planter

A William Moorcroft Claremont pattern planter, circa 1914, tapering in form, decorated with toadstools on a pale green ground, impressed factory marks & signed 'W.Moorcroft' in green to base, 17 cm high

A miniature Moorcroft Claremont pattern vase, the baluster body…

Miniature Moorcroft Claremont Mushroom Vase

A miniature Moorcroft Claremont pattern vase, the baluster body decorated with mushrooms on a mottled blue & green ground, impressed factory marks to base, 8.5 cm high

Moorcroft slightly flared cylindrical vase Claremont Toadstool…

Moorcroft Claremont Toadstool Vase, 24cm

Moorcroft slightly flared cylindrical vase Claremont Toadstool pattern, 24 cm high

Large Moorcroft baluster jardiniere Claremont Toadstool pattern,…

Moorcroft Jardiniere in Claremont Toadstool Pattern

Large Moorcroft baluster jardiniere Claremont Toadstool pattern, made for Liberty & Co

Moorcroft squat circular vase Claremont Toadstool pattern, 8 cm…

Moorcroft Claremont Toadstool Squat Vase, 8cm

Moorcroft squat circular vase Claremont Toadstool pattern, 8 cm high

William Moorcroft, Claremont Toadstool vase, C.1916, signed in…

Moorcroft Toadstool Vase, 1916

William Moorcroft, Claremont Toadstool vase, C.1916, signed in monogram, impressed marks 'Moorcroft, Made in England, height 17 cm, diameter 12.5 cm, weight 668g

William Moorcroft, Claremont Toadstool flower holder with Holes,…

Moorcroft Toadstool Flower Holder

William Moorcroft, Claremont Toadstool flower holder with Holes, C.1930, height 4.5 cm, diameter 12 cm, weigh 724g

William Moorcroft, Claremont Toadstool bulbous vase, 1913,…

Moorcroft Toadstool Vase, 1913

William Moorcroft, Claremont Toadstool bulbous vase, 1913, signed and dated, Rd no. 4,20061, impressed mark '348,' height 19.5 cm, diameter 17 cm, weight 1.382kg

William Moorcroft, Claremont condiment set, 1914, impressed…

Moorcroft Claremont Condiment Set, 1914

William Moorcroft, Claremont condiment set, 1914, impressed marks 'Moorcroft, Burslem, 1914', Heights up to 7 cm, diameter 4.5 cm (widest), weight 168g (total)

Rare William Moorcroft 'Claremont toadstool' vase, hand…

Moorcroft Toadstool Vase

Rare William Moorcroft 'Claremont toadstool' vase, hand tube-lined, coloured and glazed with mushrooms, signed in green with W Moorcroft to base, 8 cm high

William Moorcroft, Vase, c. 1928, Claremont' pattern, decorated…

Moorcroft Toadstool Vase

William Moorcroft, Vase, c. 1928, Claremont' pattern, decorated with toadstools against a mottled green ground, signed in green 'W. Moorcroft', impressed 'Moorcroft Made in England, height 10.5 cm

William Moorcroft ovoid specimen vase painted with yellow…

Moorcroft Toadstool Vase, Claremont Pattern

William Moorcroft ovoid specimen vase painted with yellow spotted toadstools Claremont pattern, 15 cm height

William Moorcroft, flambe vase, c. 1928, 'Claremont' pattern,…

Moorcroft Flambe Vase, 'Claremont' Pattern

William Moorcroft, flambe vase, c. 1928, 'Claremont' pattern, of baluster form, decorated with yellow and red toadstools in flambe tones, signed in blue 'W. Moorcroft' and impressed 'Moorcroft Made in England, height 15.5 cm. Provenance: The Estate of…

William Moorcroft, vase, c. 1916, 'Claremont' pattern, of…

Moorcroft Toadstool Vase, 1916

William Moorcroft, vase, c. 1916, 'Claremont' pattern, of baluster form, decorated with yellow and red toadstools against a green and blue ground, signed in green 'W. Moorcroft', impressed 'Moorcroft Burslem England, height 26.5 cm. Provenance: The Estate…

William Moorcroft, vase, c. 1916, 'Claremont' pattern,…

Moorcroft Toadstool Vase, 1916

William Moorcroft, vase, c. 1916, 'Claremont' pattern, decorated with toadstools against a mottled green ground, signed in green 'W. Moorcroft', impressed 'Moorcroft Burslem England, height 26.5 cm. Provenance: The Estate of Mary Smart

William Moorcroft for Liberty & Co., vase, c. 1912, 'Claremont'…

Moorcroft for Liberty Toadstool Vase

William Moorcroft for Liberty & Co., vase, c. 1912, 'Claremont' pattern, decorated with toadstools against a mottled green ground, signed in green 'W. Moorcroft', printed in green 'Made for Liberty & Co.', with registered design number '420081', restored…

A William Moorcroft, Claremont pattern pot with lid, Toadstool…

Moorcroft Toadstool Pot with Lid

A William Moorcroft, Claremont pattern pot with lid, Toadstool pattern. 8 cm high.

Rare Moorcroft vase, 'Claremont Toadstool' pattern, signed and…

Rare Moorcroft Toadstool Vase - Signed and Impressed Mark

Rare Moorcroft vase, 'Claremont Toadstool' pattern, signed and impressed mark to base, height 18 cm

A William Moorcroft Claremont Toadstool squat vase (AF) -…

Restored Moorcroft Claremont Toadstool Vase with Liberty Mark

A William Moorcroft Claremont Toadstool squat vase (AF) - restored c.1903 - 1913. Painted green signature with 'Made For Liberty' mark. Height 7.5 cm. Diameter 19 cm

William Moorcroft 'Claremont Toadstool' bowl with impressed…

Moorcroft 'Claremont Toadstool' Bowl, 25.4cm Diameter

William Moorcroft 'Claremont Toadstool' bowl with impressed factory marks to base & blue painted initials. Diameter 25.4 cm

A William Moorcroft Claremont vase. Globular form, with a…

Moorcroft Claremont Vase

A William Moorcroft Claremont vase. Globular form, with a cylindrical neck, signed W. Moorcroft, and impressed 'Moorcroft'. 18 cm high.

William Moorcroft Claremont vase. Dual handled (both restored.).…

Moorcroft Claremont Vase: Dual-Handled Beauty

William Moorcroft Claremont vase. Dual handled (both restored.). Height 30 cm

A William Moorcroft vase, of squat circular form painted in the…

Moorcroft Claremont Vase, 1913

A William Moorcroft vase, of squat circular form painted in the Claremont pattern, traditional deep red, blue and yellow highlighted tones on the green dominant ground painted signature in green and dated 10-1913 to base. Diameter 15.5 cm, height 6.7 cm