William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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Moorcroft Pottery lamp, of pear form, decorated in anemone…

Moorcroft Pottery Anemone Lamp, Pear Form, 28cm Height, A/F

Moorcroft Pottery lamp, of pear form, decorated in anemone pattern, in tones of red and green on a dark blue ground, resting within in a circular wooden base, a/f (electrical cord is cut), height 28 cm

A Moorcroft floral table lamp height 50 cm

Moorcroft Floral Table Lamp - 50cm Height

A Moorcroft floral table lamp height 50 cm

A Moorcroft Freedom Fields lamp base, designed by Nicola Slaney,…

Moorcroft Freedom Fields Lamp Base by Slaney and Lovatt

A Moorcroft Freedom Fields lamp base, designed by Nicola Slaney, signed by Vicki Lovatt

Modern Moorcroft baluster table lamp in the anemone pattern 20…

Moorcroft Anemone Baluster Table Lamp - 20cm Height

Modern Moorcroft baluster table lamp in the anemone pattern 20 cm height

Moorcroft leaf & blackberry pattern lamp base, c.1930 lamp base,…

Moorcroft Blackberry Lamp Base

Moorcroft leaf & blackberry pattern lamp base, c.1930 lamp base, with flambe glaze. (small hole drilled near base for cord). Height 31 cm.

Moorcroft electric lamp 30.5 cm high

Moorcroft Electric Lamp - 30.5cm Height

Moorcroft electric lamp 30.5 cm high

A Moorcroft Pottery Anna Lilly pattern lamp and shade designed…

Moorcroft Lily Lamp by Nicola Slaney

A Moorcroft Pottery Anna Lilly pattern lamp and shade designed by Nicola Slaney decorated with lillies. Height 53.5 cm (with shade); 29.5 cm approx.. (vase only)

Pair of early Moorcroft lamp bases. Orchid pattern. Height 35 cm

Moorcroft Orchid Lamp Bases - Pair

Pair of early Moorcroft lamp bases. Orchid pattern. Height 35 cm

A Moorcroft Pottery 'Queens Choice' lamp and shade designed by…

Emma Bossons' Moorcroft 'Queens Choice' Lamp with Fruit Design

A Moorcroft Pottery 'Queens Choice' lamp and shade designed by Emma Bossons decorated with fruit and foliage. Signed and dated 'E.Bossons 8.10.05' height 74 cm (with shade) 31 cm approx. (vase only)

William Moorcroft flambe table lamp, c. 1930 'Eventide' pattern,…

Flambe Moorcroft Table Lamp, "Eventide" Pattern

William Moorcroft flambe table lamp, c. 1930 'Eventide' pattern, decorated with six trees in a landscape in flambe tones, signed in blue 'W. Moorcroft', impressed 'Moorcroft made in England', electrified

Moorcroft Pottery large lamp base - Finch Design, by Sally…

Moorcroft Finch Lamp Base

Moorcroft Pottery large lamp base - Finch Design, by Sally Tuffin, C;1991, impressed mark to base. 27 cm diameter at the middle. 21 cm high. Condition: Excellent

William Moorcroft waisted vase, in pomegranate pattern,…

Moorcroft Pomegranate Table Lamp

William Moorcroft waisted vase, in pomegranate pattern, converted to table lamp, 28.5 cm height

Walter Moorcroft Pottery lamp base (vase base) decorated with…

Moorcroft Hibiscus Lamp Base

Walter Moorcroft Pottery lamp base (vase base) decorated with hibiscus, signed at the base, height 32.5 cm

William Moorcroft, lamp base, c. 1940, leaf and Berry' pattern,…

Autumnal Lamp Base by William Moorcroft

William Moorcroft, lamp base, c. 1940, leaf and Berry' pattern, decorated in autumnal colours with leaves and blackberries against a mustard and green ground, height 55 cm. Provenance: Private Collection, NSW

William Moorcroft 'Waving Corn' lamp, signed to base, with…

Moorcroft Waving Corn Lamp

William Moorcroft 'Waving Corn' lamp, signed to base, with potter to her Majesty the Queen sticker to base, with brass fittings, height 31 cm

Moorcroft baluster lamp decorated with a trailed border of…

Moorcroft Baluster Lamp with Floral Trail on Cobalt Ground

Moorcroft baluster lamp decorated with a trailed border of flowers and foliage, in tones of purple, yellow and green on a cobalt ground, height 14 cm (including lamp fitting)

Moorcroft, 'Banksia' lamp base, 1990, 35.5 cm high

1990 Moorcroft Banksia Lamp Base, 35.5 cm High

Moorcroft, 'Banksia' lamp base, 1990, 35.5 cm high

Moorcroft anemone lamp base 39 cm high approx.

Moorcroft Anemone Lamp Base - 39 cm Height

Moorcroft anemone lamp base 39 cm high approx.

A Moorcroft Pottery dancing flame table lamp, c.2005. Designed…

Moorcroft Dancing Flame Table Lamp

A Moorcroft Pottery dancing flame table lamp, c.2005. Designed by Philip Gibson, with Moorcroft issue shade. Height 70 cm

A Moorcroft flambe orchid lamp circa 1930. Height 34 cm

1930 Moorcroft Flambe Orchid Lamp (34 cm height)

A Moorcroft flambe orchid lamp circa 1930. Height 34 cm

A Moorcroft Pottery Queens Choice lamp, c.2005, designed by…

Moorcroft Queens Choice Lamp by Emma Bossons, 2005

A Moorcroft Pottery Queens Choice lamp, c.2005, designed by Emma Bossons, with Moorcroft issue shade. Height 74 cm

Moorcroft 'Waving Corn' lamp with brass fittings, impressed…

Moorcroft Waving Corn Lamp with Brass Fittings

Moorcroft 'Waving Corn' lamp with brass fittings, impressed marks, signature and original paper label to base, pottery 31 cm high approx.

A pair of Moorcroft Pottery lamp bases. 32 cm high.

Moorcroft Pottery Lamp Bases - 32cm Height

A pair of Moorcroft Pottery lamp bases. 32 cm high.

Rare large Moorcroft flambe lamp base, in the orchid pattern,…

Large Moorcroft Flambe Orchid Lamp Base

Rare large Moorcroft flambe lamp base, in the orchid pattern, William Moorcroft signature to base, with impressed mark, 33 cm high

A William Moorcroft lamp, pomegranate pattern with period…

Moorcroft Pomegranate Lamp with Lead-Light Shade

A William Moorcroft lamp, pomegranate pattern with period lead-light shade. 38 cm high

Pair of large Moorcroft electric lamp bases Autumn leaves…

Autumn Leaves Moorcroft Lamp Bases - 53cm High

Pair of large Moorcroft electric lamp bases Autumn leaves pattern, 53 cm high approx

Monumental Moorcroft lamp base, Orchid with brass fittings.…

Moorcroft Orchid Lamp Base with Brass Fittings

Monumental Moorcroft lamp base, Orchid with brass fittings. Pottery is 34 cm high.

Monumental Moorcroft lamp base, Orchid with brass fittings.…

Moorcroft Orchid Lamp Base with Brass Fittings

Monumental Moorcroft lamp base, Orchid with brass fittings. Pottery is 34 cm high.

Large Moorcroft Friesia vase / lamp base on ivory ground, 24 cm…

Moorcroft Friesia Vase/Lamp Base, 24cm

Large Moorcroft Friesia vase / lamp base on ivory ground, 24 cm high. Impressed mark and paper label.

Moorcroft Anna lily lamp base. Designed by Nicola Stanley,…

Moorcroft Anna Lily Lamp Base

Moorcroft Anna lily lamp base. Designed by Nicola Stanley, introduced 2010-2011. Height 30 cm. (including Fittings)

Large vintage signed Moorcroft 'Orchid' lamp with later…

Vintage Moorcroft Orchid Lamp - Signed

Large vintage signed Moorcroft 'Orchid' lamp with later electrical fitting, old cord supplied (disconnected), 32 cm high (height of lamp base does not include electrical fitting)

A pair of Moorcroft 'Clematis' lamp bases, Introduced 1938,…

Moorcroft 'Clematis' Lamp Bases - Floral Ovoid Design

A pair of Moorcroft 'Clematis' lamp bases, Introduced 1938, with further development between 1946-75, of ovoid form with a circular foot, with plum, purple and light olive flowers over a cobalt ground; impressed marks underside. Height 31.5 cm.

A Moorcroft Pottery Melody lamp base and shade, c.2007, by Sian…

Moorcroft Melody Lamp by Sian Leeper (2007)

A Moorcroft Pottery Melody lamp base and shade, c.2007, by Sian Leeper. Height 26.5 cm (pot height)

A pair Walter of Moorcroft lamps, each Hibiscus pattern, with…

Moorcroft Hibiscus Lamps with Coral Detailing

A pair Walter of Moorcroft lamps, each Hibiscus pattern, with moulded coral Hibiscus with green foliage on green ground and pleated fabric shade. Initialled impressed Moorcroft England lamp. 23 cm high

A Walter Moorcroft lamp, Hibiscus pattern, with moulded coral…

Moorcroft Hibiscus Lamp with Coral Flowers & Green Foliage

A Walter Moorcroft lamp, Hibiscus pattern, with moulded coral Hibiscus with green foliage on green ground with a pleated fabric shade. Initialled impressed Moorcroft England. 35 cm high