Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
These items are not for sale and the descriptions, images and prices are for reference purposes only.

A Moorcroft pottery dancing flame table lamp, c.2005. Designed by Philip Gibson, with Moorcroft issue shade. Height 70 cm

A Moorcroft pottery Queens Choice lamp, c.2005, designed by Emma Bossons, with Moorcroft issue shade. Height 74 cm

Moorcroft 'Waving Corn' lamp with brass fittings, impressed marks, signature and original paper label to base, pottery 31 cm high approx.

Rare large Moorcroft flambe lamp base, in the orchid pattern, William Moorcroft signature to base, with impressed mark, 33 cm high

Pair of large Moorcroft electric lamp bases Autumn leaves pattern, 53cm high approx

Monumental Moorcroft lamp base, Orchid with brass fittings. Pottery is 34 cm high.

Monumental Moorcroft lamp base, Orchid with brass fittings. Pottery is 34 cm high.

Moorcroft Anna lily lamp base. Designed by Nicola Stanley, introduced 2010-2011. Height 30 cm. (including Fittings)

Large vintage signed Moorcroft 'Orchid' lamp with later electrical fitting, old cord supplied (disconnected), 32 cm high (height of lamp base does not include electrical fitting)

A pair of Moorcroft 'Clematis' lamp bases, Introduced 1938, with further development between 1946-75, of ovoid form with a circular foot, with plum, purple and light olive flowers over a cobalt ground; impressed marks underside. Height 31.5 cm.

A Moorcroft pottery Melody lamp base and shade, c.2007, by Sian Leeper. Height 26.5 cm (pot height)

A pair Walter of Moorcroft lamps, each Hibiscus pattern, with moulded coral Hibiscus with green foliage on green ground and pleated fabric shade. Initialled impressed Moorcroft England lamp. 23 cm high

A Walter Moorcroft lamp, Hibiscus pattern, with moulded coral Hibiscus with green foliage on green ground with a pleated fabric shade. Initialled impressed Moorcroft England. 35 cm high

A Moorcroft 'Lemon tree' pattern table lamp, circa 1990, designed by Sally Tuffin, ovoid, with a shade, printed marks underside. Height 60 cm. Diameter 52 cm. (overall, with shade)

Moorcroft, a vintage table lamp, original stamps and paper label, very good condition, 40 cm high.

Moorcroft 'Orchid' pattern table lamp base, impressed signature and signed Wm, ht. 34 cm

A Moorcroft table lamp Magnolia pattern designed Walter Moorcroft of baluster form with pink magnolia on ivory ground, circa 1976. Height 25.5 cm

William Moorcroft lamp base decorated with hybiscus on a wood base C.1967

A Moorcroft anemone pattern lamp base baluster with a continuous pattern of anemone on a blue ground impressed factory mark painted monogram 19 cm high.

A Moorcroft lamp base, circa 1990, ovoid decorated with multi-coloured floral and foliate decoration impressed factory marks and arrow signed monogram. Height 32 cm.

A Moorcroft lamp base, circa 1990, ovoid decorated with multi-coloured floral and foliate decoration impressed factory marks signed monogram. Height 32 cm.

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