Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
These items are not for sale and the descriptions, images and prices are for reference purposes only.

William Moorcroft, Flamminian Ware Covered Box, c. 1910, 'in green glaze, decorated with Celtic foliage roundels, signed in green 'W. Moorcroft', minor chips to lid, height 8 cm width 15 cm. Provenance: The Estate of Mary Smart

Miniature Moorcroft vase, 5.5 cm high approx, together with presentation box

Small Moorcroft 'Anemone' dish D12 cm approx, together with box

Four Moorcroft wares, including two 'Anemone' Ashtrays, a small 'Orchid' bowl and an 'Orchid' covered box, mid to later 20th century. All pieces typically tubelined and upon teal green grounds; three pieces with impressed capital Moorcroft mark, the rectan

Moorcroft yellow lustre box impressed marks and signature to base, 12 cm x 19 cm approx.

A William Moorcroft 'Spring Flowers' pattern lidded box, circular shape. Impressed marks, facsimile signature and paper labels. Diameter 15 cm

A group of four Moorcroft items 'Blue Hibiscus' on cream base. A group of four Moorcroft items 'Blue Hibiscus' on cream base small vase, bowl, pin dish and lidded box vase 11 cm

A Moorcroft vase, 2004, a baluster-shaped vase in 'Red Hairy Heath' number 77 from a limited edition of 150, signed E Bossons, painted and impressed marks underside; also with box. Height 20 cm

A Moorcroft anemone candlestick, 1953-1978, the oval candlestick of low profile gently tapering upwards to a circular opening and decorated with two anemone, one deep red and the other near purple upon an olive ground; with impressed marks Moorcroft Englan

A rare William Moorcroft Eventide biscuit box, c.1918-1929, decorated earthenware, signed blue signature with impressed marks. Height 16.8 cm

Moorcroft 'Violet' small vase, designed by Sally Tuffin, 2/4 with box

Moorcroft 'Anemone Blue' ginger jar, designed by Walter Moorcroft (90's redrawn version) with box

A Moorcroft 'Cuckoo Song' vase designed by Angela Davenport, 93/12 with box (collector's club) 5 star piece No. 122

A Walter Moorcroft anemone box and cover, designed Walter Moorcroft, the pink/mauve/purple flowers painted on a green through cobalt blue ground. Diameter 15 cm, circa 1950

A Moorcroft box and cover designed Walter Moorcroft coral hibiscus on deep green ground. 3.5 x 7.5 cm

A Walter Moorcroft Magnolia pattern circular box and cover with pink magnolia on ivory ground. 3.5 cm-6.5 cm, circa 1970s

Moorcroft 'Western Isles' pattern tall vase, 75/10 with box

Moorcroft 'Torridon' pattern vase by Philip Gibson (ex. Catalogue line) with box

A Moorcroft 4' ginger jar 'Finches blue', designer Sally Tuffin with box

A Moorcroft vase 'Evening Sky', designer Emma Bossons with box

Moorcroft butterfly 'Purple Emperor' vase with box by Emma Bossons

A Moorcroft vase 'Oberon' pattern, designer Rachel Bishop with box (shape 393/4)

Moorcroft vase 'Passionfruit' 46/10 designer Rachel Bishop with box

Moorcroft vase 'Islay' 7/7 designer Rachel Bishop with box

Moorcroft small vase 'Bramble' 46/4 designer Sally Tuffin with box

A Moorcroft 'Masquerade' pattern vase by Rachel Bishop (shaped 72/6) with box

A Walter Moorcroft box and cover and two small dishes of Hibiscus pattern

A Moorcroft vase, Sonoma pattern, Emma Bossons designer (in box)

A Moorcroft lidded box 'Strawberry, Theif', signed to base by John Moorcroft 9-9-97 (Centenary year), boxed

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