Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
These items are not for sale and the descriptions, images and prices are for reference purposes only.

A Moorcroft 'Big Poppy' pattern two handled lidded biscuit barrel, the design on a mottled cobalt ground; impressed marks and brush point initials under the base. Height 18 cm

Moorcroft pomegranate biscuit barrel with silver plated fittings, impressed Moorcroft & W.M, painted, C.1920, height without lid and handle 14 cm

A Moorcroft double handled biscuit barrel signed on base by Emma Bossons and Philip Gibson and numbered 327

A William Moorcroft wisteria pattern, lidded biscuit. Barrel. Height 12 cm