William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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A William Moorcroft Eventide bowl, with Tudric pewter base,…

Moorcroft Eventide Bowl with Tudric Pewter Base

A William Moorcroft Eventide bowl, with Tudric pewter base, diameter 19.7 cm.

An impressive large William Moorcroft Eventide vase, inverted…

William Moorcroft Eventide Vase - 32.5 cm Height

An impressive large William Moorcroft Eventide vase, inverted baluster form, impressed marks and signature to base, height 32.5 cm.

William Moorcroft 'Eventide' pattern vase, c.1925, of classic…

Moorcroft 'Eventide' Vase, 1925

William Moorcroft 'Eventide' pattern vase, c.1925, of classic baluster form tapering to a slightly everted rim, signed and with impressed marks 'Moorcroft' and 'Made in England', height 16 cm

Moorcroft 'Eventide' bowl, of deep circular form, decorated…

Moorcroft 'Eventide' Decorated Bowl

Moorcroft 'Eventide' bowl, of deep circular form, decorated internally with a large central tree flanked by two smaller in a landscape, the exterior similarly decorated with six trees, signed 'W.M' to base with impressed 'Moorcroft', 'Made in England' and…

William Moorcroft side plate in the Eventide landscape pattern…

Moorcroft Eventide Landscape Side Plate

William Moorcroft side plate in the Eventide landscape pattern 16.5 cm diameter

William Moorcroft footed bowl, c. 1930 'Eventide' pattern,…

Moorcroft Footed Bowl, 'Eventide' Pattern

William Moorcroft footed bowl, c. 1930 'Eventide' pattern, decorated with trees in landscape against a mottled orange ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft, made in England', height 8.5 cm, diameter 18 cm.

Rare Moorcroft Eventide pattern lidded bowl, squat circular…

Moorcroft Eventide Lidded Bowl, 16cm Dia

Rare Moorcroft Eventide pattern lidded bowl, squat circular shape, 16 cm dia. (small chips to lid and base threads)

Walter Moorcroft Eventide landscap footed comport decorated…

Moorcroft Eventide Tree Comport

Walter Moorcroft Eventide landscap footed comport decorated with image of a central tree, marked to base, on silver plate circular foot, height 13 cm; diameter 18.5 cm

A William Moorcroft 'Eventide' landscape design footed bowl, c.…

Moorcroft 'Eventide' Landscape Footed Bowl, 1925

A William Moorcroft 'Eventide' landscape design footed bowl, c.1925. Impressed marks and full painted signature in blue, diameter 25 cm

William Moorcroft 'Eventide' pattern vase rim Af chips, height…

Moorcroft Eventide Vase with Rim Chips

William Moorcroft 'Eventide' pattern vase rim Af chips, height 17.8 cm

William Moorcroft flambe table lamp, c. 1930 'Eventide' pattern,…

Flambe Moorcroft Table Lamp, "Eventide" Pattern

William Moorcroft flambe table lamp, c. 1930 'Eventide' pattern, decorated with six trees in a landscape in flambe tones, signed in blue 'W. Moorcroft', impressed 'Moorcroft made in England', electrified

A Moorcroft uncommon 'Eventide' landscape design vase, c.1925,…

Moorcroft 'Eventide' Landscape Vase, c.1925

A Moorcroft uncommon 'Eventide' landscape design vase, c.1925, in rich orange, red, blue and green tones. Blue painted initials and impressed marks, height 13 cm.

Vase early 20th century, 1918/29, ovoid Moorcroft Pottery,…

Moorcroft Vase with Eventide Landscape Design

Vase early 20th century, 1918/29, ovoid Moorcroft Pottery, decorated with Eventide landscape design, impressed marks to base Moorcroft, made in England 160, blue painted signature, (a/f repair to lip)

Baluster vase 20th century, c1918/29, Moorcroft Pottery,…

Moorcroft Baluster Vase with Eventide Landscape Design

Baluster vase 20th century, c1918/29, Moorcroft Pottery, decorated with Eventide landscape design, impressed marks to base Moorcroft, made in England 72, blue painted signature, height 18.5 cm

A William Moorcroft for Liberty 'Eventide' comport circa 1925,…

Moorcroft for Liberty 'Eventide' Comport with Tudric Stand

A William Moorcroft for Liberty 'Eventide' comport circa 1925, the shallow bowl richly decorated with a tree design on a graduated orange and red ground. Raised on a 'Tudric' pewter stand. Impressed factory mark to underside of plate. 'H/ made in England…

Moorcroft Pottery comport, Eventide, designed by William…

William Moorcroft Eventide Comport

Moorcroft Pottery comport, Eventide, designed by William Moorcroft, impressed mark and full signature to base. 18.5 cm top diameter, 9 cm high

William Moorcroft 'Eventide' footed bowl. Signed 'W Moorcroft'…

Signed William Moorcroft 'Eventide' Footed Bowl

William Moorcroft 'Eventide' footed bowl. Signed 'W Moorcroft' to base and impressed mark. Height 56 cm Dia10.5 cm

William Moorcroft, Tudric low comport, c. 1925, Eventide'…

Moorcroft Tudric Low Comport, Eventide Pattern

William Moorcroft, Tudric low comport, c. 1925, Eventide' pattern, decorated to the interior with trees in landscape against a mottled orange ground, on hammered pewter base, stamped 'Tudric Moorcroft, height 9.5 cm diameter 23.5 cm. Provenance: Private…

A William Moorcroft Eventide pattern vase, circa 1925, tapering…

Moorcroft Eventide Vase with Tree Motif

A William Moorcroft Eventide pattern vase, circa 1925, tapering in form with a subtly everted rim, decorated with four overlapping trees on a graduated dusk ground, impressed factory marks & signed W.M to base,18 cm high

A miniature Moorcroft Eventide pattern vase, circa 1920s, the…

Moorcroft Eventide Miniature Vase, 1920s

A miniature Moorcroft Eventide pattern vase, circa 1920s, the baluster body decorated with green trees on a mottled red & green ground, impressed factory marks to base, 9 cm high

A Moorcroft Eventide pattern vase, compressed in form with an…

Moorcroft Eventide Vase with Tree Motif

A Moorcroft Eventide pattern vase, compressed in form with an everted rim, decorated with green trees on a mottled red, orange & green ground, painted signature and impressed factory marks to base, 20 cm high. Provenance: bearing a sticker for the Albert…

Moorcroft Tudric square form biscuit barrel Eventide landscape…

Moorcroft Tudric Landscape Biscuit Barrel with Pewter Lid

Moorcroft Tudric square form biscuit barrel Eventide landscape pattern with pewter rim & lid, 14 cm high

Large & impressive Moorcroft ovoid vase Eventide landscape…

Moorcroft Eventide Landscape Vase - 32cm

Large & impressive Moorcroft ovoid vase Eventide landscape pattern, 32 cm high

Moorcroft two handled baluster vase Eventide landscape pattern,…

Moorcroft Eventide Landscape Baluster Vase, 20cm

Moorcroft two handled baluster vase Eventide landscape pattern, 20 cm high

William Moorcroft, Eventide landscape baluster vase, C.1925,…

Moorcroft Eventide Landscape Baluster Vase

William Moorcroft, Eventide landscape baluster vase, C.1925, signed in monogram, impressed marks 'Moorcroft, Made in England, height 13 cm, diameter 12 cm, weight 394g

William Moorcroft, Eventide landscape tray, 1925, impressed…

Moorcroft Eventide Landscape Tray

William Moorcroft, Eventide landscape tray, 1925, impressed marks 'Moorcroft, Made in England, height 2.5 cm, length 34.5 cm, width 23 cm, weight 1.496g

William Moorcroft, Eventide landscape baluster vase, C. 1925,…

Moorcroft Eventide Landscape Baluster Vase

William Moorcroft, Eventide landscape baluster vase, C. 1925, signed, impressed marks 'Made in England, Moorcroft, M46,' height 18.5 cm, diameter 9.5 cm, weight 496g

William Moorcroft, large Eventide landscape vase, C.1925,…

Moorcroft Eventide Landscape Vase

William Moorcroft, large Eventide landscape vase, C.1925, signed, impressed marks 'Moorcroft, Made in England, 101', height 31 cm, diameter 14 cm, weight 2kg

William Moorcroft, low bowl, c. 1925, Eventide' pattern,…

Moorcroft "Eventide" Landscape Bowl

William Moorcroft, low bowl, c. 1925, Eventide' pattern, decorated with trees in landscape against a mottled orange ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft made in England, height 8 cm diameter 23 cm

William Moorcroft, Vase, c. 1920, Eventide' pattern, decorated…

Moorcroft Vase, Eventide Pattern, c. 1920

William Moorcroft, Vase, c. 1920, Eventide' pattern, decorated with a continuous band of trees against a mottled orange ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft Made in England, height 22.5 cm. Provenance: Private Collection, QLD

A William Moorcroft Pottery, Eventide bowl c.1918 - 1926 with…

William Moorcroft Eventide Bowl, c. 1918-1926

A William Moorcroft Pottery, Eventide bowl c.1918 - 1926 with blue painted signature to base and impressed factory mark. Height 8 cm, diameter 25.5 cm

William Moorcroft, large vase, c. 1928, 'Eventide' pattern, of…

Moorcroft 'Eventide' Vase, c. 1928

William Moorcroft, large vase, c. 1928, 'Eventide' pattern, of slim ovoid form, decorated with five trees in a landscape against a mottled orange ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft Made in England', retains printed Moorcroft paper…

William Moorcroft, Comport, c. 1925, 'Eventide' pattern,…

William Moorcroft Comport, 'Eventide' Pattern

William Moorcroft, Comport, c. 1925, 'Eventide' pattern, decorated to the interior with a tree in a landscape against a mottled orange ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft Made in England', retains printed Moorcroft paper label,…

William Moorcroft, large vase, c. 1925, 'Eventide' pattern,…

Moorcroft 'Eventide' Vase, 1925

William Moorcroft, large vase, c. 1925, 'Eventide' pattern, decorated with a continuous band of trees against a mottled orange ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft Made in England, height 33 cm. Provenance: The Estate of Mary Smart

William Moorcroft, vase, c. 1925, 'Eventide' pattern, decorated…

Moorcroft 'Eventide' Vase, c. 1925

William Moorcroft, vase, c. 1925, 'Eventide' pattern, decorated with a continuous band of trees against a mottled orange ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft Made in England, height 15.7 cm. Provenance: The Estate of Mary Smart

A rare William Moorcroft flambe 'Eventide' landscape design…

Rare William Moorcroft Flambe Landscape Vase

A rare William Moorcroft flambe 'Eventide' landscape design vase, elongated ovoid form, the rich red flambe glaze over the landscape design with dominant trees. The base with full signature in blue, impressed mark and large paper label. Height 20.7 cm

A Moorcroft flambe Eventide Compressed vase, circa 1929,…

Moorcroft Flambe Eventide Compressed Vase

A Moorcroft flambe Eventide Compressed vase, circa 1929, baluster with a continuous pattern of trees in a landscape, red and burnt orange ground impressed factory marks painted signature, to base, 13 cm high, slight crack to rim

William Moorcroft 'Eventide' vase. Signed to base, with…

Moorcroft 'Eventide' Vase, 14cm

William Moorcroft 'Eventide' vase. Signed to base, with impressed mark 'Moorcroft. Made in England'. Height 14 cm

Moorcroft Eventide fruit bowl. Height 9.5 cm, diameter 20.5 cm.

Moorcroft Eventide Fruit Bowl - 9.5cm x 20.5cm

Moorcroft Eventide fruit bowl. Height 9.5 cm, diameter 20.5 cm.

Moorcroft Eventide baluster shaped vase. Height 24 cm.

Moorcroft Eventide Vase - 24cm Height

Moorcroft Eventide baluster shaped vase. Height 24 cm.

A William Moorcroft Eventide vase, circa 1925 impressed…

William Moorcroft Hand-Painted Eventide Vase

A William Moorcroft Eventide vase, circa 1925 impressed Moorcroft Made in England and hand painted signature to base, 25.5 cm high

A William Moorcroft Eventide trumpet vase, circa 1925 impressed…

Moorcroft Eventide Trumpet Vase, Hand-Painted, 1925

A William Moorcroft Eventide trumpet vase, circa 1925 impressed Moorcroft made in England and hand painted signature to base, 20.5 cm high

A William Moorcroft small bowl in the 'Eventide' pattern, squat…

Moorcroft 'Eventide' Bowl with Trees

A William Moorcroft small bowl in the 'Eventide' pattern, squat circular shape with a hammer-finished pewter rim and a small spreading foot, the walls decorated with six trees in celadon, gold and blue on a plum background typical of the pattern, the…

A rare William Moorcroft Eventide biscuit box, c.1918-1929,…

Rare William Moorcroft Eventide Biscuit Box

A rare William Moorcroft Eventide biscuit box, c.1918-1929, decorated earthenware, signed blue signature with impressed marks. Height 16.8 cm