Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
These items are not for sale and the descriptions, images and prices are for reference purposes only.

A rare William Moorcroft flambe 'Eventide' landscape design vase, elongated ovoid form, the rich red flambe glaze over the landscape design with dominant trees. The base with full signature in blue, impressed mark and large paper label. Height 20.7 cm

A Moorcroft flambe Eventide Compressed vase, circa 1929, baluster with a continuous pattern of trees in a landscape, red and burnt orange ground impressed factory marks painted signature, to base, 13 cm high, slight crack to rim

William Moorcroft 'Eventide' vase. Signed to base, with impressed mark 'Moorcroft. Made in England'. Height 14 cm

A William Moorcroft Eventide vase, circa 1925 impressed Moorcroft Made in England and hand painted signature to base, 25.5 cm high

A William Moorcroft Eventide trumpet vase, circa 1925 impressed Moorcroft made in England and hand painted signature to base, 20.5 cm high

A Moorcroft Eventide pattern vase, circa 1925 of tapering tubular form with a waisted neck, decorated with a wooded landscape on a mottled pink and blue ground, impressed Moorcroft made in England and hand painted signature to base, (possible restoration t

A William Moorcroft Eventide vase, circa 1925 the baluster body decorated with green trees on a mottled red and yellow ground, painted signature and impressed factory marks 13 cm high

A William Moorcroft Cauldron vase, with Eventide pattern. Blue signature, circa 1925. Height 8 cm

A Moorcroft Eventide pattern vase circa 1925, baluster, with a continuous pattern of trees in a landscape on a mottled red ground, impressed factory marks, painted signature. Height 24.5 cm

A Moorcroft Eventide pattern vase, circa 1929, baluster with a continuous pattern of trees in a landscape red and burnt orange ground impressed factory marks painted signature. Height 13 cm.

A Moorcroft Eventide pattern vase, circa 1929, baluster with a continuous pattern of trees in a landscape on a red and burnt orange ground impressed factory marks painted signature. Height 24 cm.

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