Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
These items are not for sale and the descriptions, images and prices are for reference purposes only.

William Moorcroft flambe vase, leaf and berry pattern, height 18 cm

Large Moorcroft 'Leaves and Berry' vase marks and signature to the base, 31.5 cm high

A William Moorcroft leaf and berry design vase. 15 cm high

William Moorcroft 'Leaf and berry' pattern vase decorated with a band of leaves and berries to the shoulder under green glaze, impressed to base 'Potter to H. M. The Queen'' and 'Made in England', with impressed 'W. Moorcroft' signature. Height 38 cm

Large Moorcroft 'Leaves and Berry' vase, signed to base, 33 cm approx

A small William Moorcroft flambe Leaf and Berry vase, inverted baluster form, impressed and signature marks to base. 4.5 x 8.5 cm

A rare William Moorcroft tall flambe glazed vase in the leaf and berry pattern, the compressed ovoid body with an exceptionally long cylindrical neck with trumpet end, the pattern design dominating the body. Impressed marks and signature, full signature in

An early Walter Moorcroft baluster leaf and berry vase, traditional tones of soft red, green and yellow on rich deep blue ground. Impressed marks including 'Potter to H.M. The Queen' and initials in blue. Height 15.5 cm

A good William Moorcroft tall flambe vase, leaf and berry design, elongated ovoid form, the exceptional even red flambe glaze highlighting the green, yellow and blue tones, impressed marks and signature, paper label to base. Height 26 cm

A William Moorcroft large flambe leaf and berry design vase, wide open mouth, ovoid body, wide tapered short foot, traditional rich red glaze, indigo to the base, impressed marks including full signature, painted initials in blue. Height 22.5 cm

A William Moorcroft flambe glaze leaf and berry design vase, wide ovoid form with short everted rim, traditional tones, the flambe glaze dominated to the wide patterned band, graduated blue/green either side. Impressed marks including signature, initials p

A William Moorcroft flambe glaze leaf and berry design vase of baluster form, traditional tones, impressed marks and signature, initials painted in blue. Height 17.8 cm

A William Moorcroft flambe glaze leaf and berry design vase, the ovoid body with wide mildly tapered flat foot, rich red glaze over the blue, green and yellow tones, impressed marks and signature, initials painted in blue. Height 14.5 cm

A William Moorcroft flambe glaze leaf and berry design vase, inverse baluster form, rich red partial glaze over the blue, green and yellow tones, impressed marks including full signature and painted initials in blue. Height 18.7 cm

A William Moorcroft flambe glaze leaf and berry vase of ovoid form with short flared rim, the rich red glaze over the green, blue and yellow tones, impressed marks including signature and with paper label to base. Height 12.5 cm

A Moorcroft flambe leaf and berry vase and a wisteria vase, circa 1930 painted signature and impressed factory marks (2) the Tallest 15 cm high

A William Moorcroft leaf and berry vase of baluster form with moulded leaves and berries on deep blue ground with initialled Wm, impressed signature and also impressed potters to her Majesty, the Queen Mary.14 cm high.

Moorcroft pottery vase c. 1930's, leaf and berry pattern signed blue signature, impressed marks. Height 13 cm

A Moorcroft green ground leaf and berry miniature vase, c. 1940, impressed marks to the base. Height 9 cm

A rare waisted cylindrical William Moorcroft vase with flared rim. Celadon green ground decorated with fruit and leaves in white quatrefoil shaped cartouches. Painted berry and leaf decoration to base of vase and interior rim. Impressed factory marks

A Moorcroft trumpet vase, leaf and berry pattern, W Moorcroft impressed and with painted mark, c1945

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