Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...

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A Moorcroft Banksia vase designed by Sally Tuffin (exclusively for the Australian market). 11.5 cm high.

A Moorcroft Polar Bear vase designed by Sally Tuffin, having Dennis China Works impressed factory marks. 16.5 cm high.

Moorcroft ‘;Leaves & Berries’ vase, marks & signature to base, 12 cm high approx.

Rare William Moorcroft ‘;Claremont toadstool’ vase, hand tube-lined, coloured and glazed with mushrooms, signed in green with W Moorcroft to base, 8 cm high

William Moorcroft, Small Vase, c. 1920, Pansy' pattern, decorated with a band of mauve and purple pansies against a navy blue ground, impressed 'Moorcroft, Made in England', retains Moorcroft paper label, height 9 cm. Provenance: Private Collec

William Moorcroft, Silver Mounted Vase, c. 1920, Pansy' pattern, decorated with a band of mauve and purple pansies against a navy blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England', hallmarked, height 12.

William Moorcroft, Two Vases, c. 1920, Pansy' pattern, decorated with a band of mauve and purple pansies against a navy blue ground, signed in blue 'W. M.', impressed 'Moorcroft, Made in England' (2), height 19 cm, 13 cm. Provenance: Pr

William Moorcroft, Vase, c. 1920, Pansy' pattern, decorated with a band of mauve, purple and yellow pansies against a navy blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 26.5 cm. Provenance: Privat

William Moorcroft, Large Twin-handled Vase, c. 1920, Big Poppy' pattern, decorated with flowers in pink and mauve against a navy blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft', retains printed paper Royal Warrant labe

William Moorcroft, Vase, c. 1928, Claremont' pattern, decorated with toadstools against a mottled green ground, signed in green 'W. Moorcroft', impressed 'Moorcroft Made in England, height 10.5 cm

William Moorcroft, Vase, c. 1920, Eventide' pattern, decorated with a continuous band of trees against a mottled orange ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft Made in England, height 22.5 cm. Provenance: Private Collect

William Moorcroft for Liberty & Co., Vase, c. 1910, Hazledene' pattern, decorated with trees in a landscape in tones of green and blue, signed in green 'W. Moorcroft des', printed 'Made for Liberty & Co.', with printed registere

William Moorcroft, Macintyre Vase, 1912, Cornflower' pattern, decorated with flowers amongst foliage on cream ground, signed in green 'W. Moorcroft' and dated '1912', with printed Macintyre mark, restored rim, height 17.4 cm

Walter Moorcroft, Pair of Vases, c. 1950, Fresia' pattern, decorated with sprays of pink and yellow flowers, signed in green 'W. M.', impressed facsimile signature and 'Potter to HM The Queen, Made in England, height 20 cm. Provenance: Priv

William and Walter Moorcroft, Vase, c. 1945, Orchid' pattern, decorated with a band of large flower heads and spring flowers against a green ground, signed in blue 'WM', with impressed facsimile signature and 'Potter to H.M. the Queen Made

A William Moorcroft pottery, Flamminian Ware vase, for Liberty & Co, circa 1910 with signature to base and printed factory mark. Height 20.8 cm

A William Moorcroft small vase, 'Spring Flowers' pattern, small glazed chip to foot ring. Height 9.5 cm

A Moorcroft 'Pomegranate' pattern vase, shouldered shape, mottled deep blue ground. Marked with initials and impressed factory marks. Height 16 cm

A William Moorcroft 'Dawn Landscape' vase, squat baluster form, traditional encircling landscape with balloon form trees in blue tones, chevron repeating bands to the neck and base, impressed mark and initials painted in blue. Height 8.8 cm, small

A Moorcroft 'Banksia' vase, 1987 and after, designed by Sally Tuffin, the compressed ovoid vase raised on a low footrim and with a small waisted neck, tubelined and decorated with green textured flowers and characteristic prickly long leaves upon a

William Moorcroft 'Flamminian Ware' vase, 20 cm high approx

A Moorcroft 'Wisteria' vase, circa later 1920s, the baluster vase with a waisted neck, lightly tubelined and having continuous decoration in plum, maroon, green and lemon colours upon a mottled cobalt ground; impressed Cobridge made in England and

Moorcroft vase, 13 cm high approx.

A William Moorcroft 'Honesty' vase, circa 1940, of cylindrical form and alternate blue and white glazes with bulb decorations. Mark and signed at base. Height 8.7 cm

Emma Bossons for Moorcroft, two vases, 2003, 'Evening Sky' pattern, decorated with tubelined trees in a landscape against a dusk sky, painted monogram of Emma Bossons and dated '2003', impressed 'Moorcroft, Made in Stokeontrent England&

Marjorie Hill for Moorcroft, two vases, 1993, 'Oberon' pattern, decorated with pink flowers and sinuous foliage against a shaded green to pink ground, painted monogram of Marjorie Hill and dated '1993', impressed 'Moorcroft, Made in Sto

Sue Pointon for Moorcroft, vase, c. 1990, of swollen form, decorated with blue flowers against a pale blue ground, painted monogram of Sue Pointon, impressed 'Moorcroft, Made in Stokeontrent England', painted 'Des-Trial, height 36.5 cm. Provena

Nicola Slaney for Moorcroft, large vase, 2005, 'White Ladies' pattern, of trumpet form, in the Art Deco taste, decorated with ladies and stylised flowers against a black ground, signed 'N. Slaney' and dated '2005', impressed 'Mo

Philip Gibson for Moorcroft, vase, 2006, Black Cockatoo' pattern, of swollen baluster form, decorated with two black cockatoos and gumnuts, signed 'Philip Gibson' and dated '2006', impressed 'Moorcroft, Made in Stokeontrent England,

Walter Moorcroft, vase, c. 1947, 'Clematis' pattern, of globular form, decorated with pink and purple flowers on a green and blue ground, signed in blue 'W. M.', impressed facsimile signature and 'Potter to H.M. the Queen, Made in Engla

Walter Moorcroft, vase, c. 1947, 'Clematis' pattern, of baluster form, decorated with continuous band of flowers, against blue and green ground, signed in blue 'W. M.', impressed facsimile signature and 'Potter to H.M. the Queen, Made i

Walter Moorcroft, vase, c. 1947, 'Clematis' pattern, of ovoid form, decorated with continuous band of flowers against a blue and green ground, signed in blue 'W. M.', impressed facsimile signature and 'Potter to H.M. the Queen, Made in

William Moorcroft, Near Pair of vases, c. 1930-1940, 'Fresia' pattern, of globular form, decorated with pink and yellow flowers on a green ground, one vase with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England',

Walter Moorcroft, vase, c. 1950, 'Friesia' pattern, of globular form, decorated with sprays of pink and yellow flowers, signed in blue 'W. Moorcroft', impressed facsimile signature and 'Potter to HM The Queen, Made in England, height 21

Walter Moorcroft, large vase, c. 1945, 'Orchid' pattern, decorated with a band of large flower heads and spring flowers against a green ground, signed in blue 'WM', with impressed facsimile signature and 'Potter to H.M. the Queen, Made

William Moorcroft, vase, c. 1937, 'Natural Pottery', the ribbed body decorated in tones of blue and pink, signed in blue 'WM', with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England, height 18.5 cm. Provenance

William Moorcroft, Salt-Glaze vase, c. 1935, 'Waving Corn' pattern, decorated with sheaves of corn in ochre tones, signed in blue 'M. Moorcroft', with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England, height

William Moorcroft, vase, c. 1935, 'Yacht' pattern, decorated with stylised sailing boats against a green ground, signed in blue 'M. Moorcroft', with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England, height 24

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