Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...

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William Moorcroft 'Flamminian Ware' vase, 20 cm high approx

A Moorcroft 'Wisteria' vase, circa later 1920s, the baluster vase with a waisted neck, lightly tubelined and having continuous decoration in plum, maroon, green and lemon colours upon a mottled cobalt ground; impressed Cobridge made in England and

Moorcroft vase, 13 cm high approx.

A William Moorcroft 'Honesty' vase, circa 1940, of cylindrical form and alternate blue and white glazes with bulb decorations. Mark and signed at base. Height 8.7 cm

Emma Bossons for Moorcroft, two vases, 2003, 'Evening Sky' pattern, decorated with tubelined trees in a landscape against a dusk sky, painted monogram of Emma Bossons and dated '2003', impressed 'Moorcroft, Made in Stokeontrent England&

Marjorie Hill for Moorcroft, two vases, 1993, 'Oberon' pattern, decorated with pink flowers and sinuous foliage against a shaded green to pink ground, painted monogram of Marjorie Hill and dated '1993', impressed 'Moorcroft, Made in Sto

Sue Pointon for Moorcroft, vase, c. 1990, of swollen form, decorated with blue flowers against a pale blue ground, painted monogram of Sue Pointon, impressed 'Moorcroft, Made in Stokeontrent England', painted 'Des-Trial, height 36.5 cm. Provena

Nicola Slaney for Moorcroft, large vase, 2005, 'White Ladies' pattern, of trumpet form, in the Art Deco taste, decorated with ladies and stylised flowers against a black ground, signed 'N. Slaney' and dated '2005', impressed 'Mo

Philip Gibson for Moorcroft, vase, 2006, Black Cockatoo' pattern, of swollen baluster form, decorated with two black cockatoos and gumnuts, signed 'Philip Gibson' and dated '2006', impressed 'Moorcroft, Made in Stokeontrent England,

Walter Moorcroft, vase, c. 1947, 'Clematis' pattern, of globular form, decorated with pink and purple flowers on a green and blue ground, signed in blue 'W. M.', impressed facsimile signature and 'Potter to H.M. the Queen, Made in Engla

Walter Moorcroft, vase, c. 1947, 'Clematis' pattern, of baluster form, decorated with continuous band of flowers, against blue and green ground, signed in blue 'W. M.', impressed facsimile signature and 'Potter to H.M. the Queen, Made i

Walter Moorcroft, vase, c. 1947, 'Clematis' pattern, of ovoid form, decorated with continuous band of flowers against a blue and green ground, signed in blue 'W. M.', impressed facsimile signature and 'Potter to H.M. the Queen, Made in

William Moorcroft, Near Pair of vases, c. 1930-1940, 'Fresia' pattern, of globular form, decorated with pink and yellow flowers on a green ground, one vase with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England',

Walter Moorcroft, vase, c. 1950, 'Friesia' pattern, of globular form, decorated with sprays of pink and yellow flowers, signed in blue 'W. Moorcroft', impressed facsimile signature and 'Potter to HM The Queen, Made in England, height 21

Walter Moorcroft, large vase, c. 1945, 'Orchid' pattern, decorated with a band of large flower heads and spring flowers against a green ground, signed in blue 'WM', with impressed facsimile signature and 'Potter to H.M. the Queen, Made

William Moorcroft, vase, c. 1937, 'Natural Pottery', the ribbed body decorated in tones of blue and pink, signed in blue 'WM', with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England, height 18.5 cm. Provenance

William Moorcroft, Salt-Glaze vase, c. 1935, 'Waving Corn' pattern, decorated with sheaves of corn in ochre tones, signed in blue 'M. Moorcroft', with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England, height

William Moorcroft, vase, c. 1935, 'Yacht' pattern, decorated with stylised sailing boats against a green ground, signed in blue 'M. Moorcroft', with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England, height 24

Walter Moorcroft, vase, c. 1947, 'Leaf and Berry' pattern, decorated with a band of grapes and leaves against a blue and green ground, signed in blue 'W. M.', impressed facsimile signature and 'Potter to H.M. the Queen, Made in England,

William and Walter Moorcroft, Two vases, c. 1940-1950, 'Leaf and Berry' pattern, the squat form vase decorated in autumnal colours, the trumpet form vase decorated with leaves and berries against a green ground, both vases with impressed facsimile

William Moorcroft, large Twin-handled vase, c. 1925, 'Cornflower' pattern, decorated with flower heads in pale pink and white with blue stamens, against a green and blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made

William Moorcroft, near pair of vases, c. 1935, 'Wisteria' pattern, of ovoid form, decorated with fruits amongst foliage against a blue ground, one vase impressed 'Moorcroft Made in England', the other vase with impressed facsimile signatur

William Moorcroft, vase, c. 1925, 'Wisteria' pattern, decorated with fruits amongst foliage against a navy blue ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft Made in England, height 24 cm. Provenance: The Estate of Mary Sm

William Moorcroft, vase, c. 1920, 'Wisteria' pattern, of bottle form with knopped neck, decorated with fruits amongst foliage against a navy blue ground, signed in green 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 31 c

William Moorcroft, small vase, c. 1935, 'Pansy' pattern, decorated with pansies and leaves against a navy blue ground, with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England, height 7 cm. Provenance: The Estate of Mar

William Moorcroft, vase, c. 1918, 'Pansy' pattern, decorated with a band of pansies and leaves against a cream ground, signed in green 'W. Moorcroft', impressed 'Moorcroft Burslem England, height 26 cm. Provenance: The Estate of Mary Sm

William Moorcroft, small vase, c. 1916, 'Pansy' pattern, of squat form with knopped neck, decorated with a band of pansies against a cream ground, signed in blue 'WM', impressed 'Moorcroft Burslem England, height 9.5 cm. Provenance: The

William Moorcroft, vase, c. 1928, 'Dawn' pattern, decorated with a band of trees and hills in blue against a pale sky enclosed by borders of chevrons, in a matt glaze, signed in blue 'W. M', impressed 'Moorcroft, Made in England, height

William Moorcroft, large vase, 1926, 'Dawn' pattern, of cylindrical form, decorated with a band of trees and hills in blue against a pale sky enclosed by borders of chevrons, in a matt glaze, signed in blue 'W. Moorcroft' and dated '192

William Moorcroft, vase, c. 1935, 'Moonlit Blue' pattern, decorated with a band of trees in a landscape against a cobalt blue ground, signed in blue 'W. Moorcroft', impressed facsimile signature and 'Potter to H.M. the Queen, Made in En

William Moorcroft, large vase, c. 1928, 'Eventide' pattern, of slim ovoid form, decorated with five trees in a landscape against a mottled orange ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft Made in England', retains

William Moorcroft, large vase, c. 1925, 'Eventide' pattern, decorated with a continuous band of trees against a mottled orange ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft Made in England, height 33 cm. Provenance: The Es

William Moorcroft, vase, c. 1925, 'Eventide' pattern, decorated with a continuous band of trees against a mottled orange ground, signed in blue 'W. Moorcroft', impressed 'Moorcroft Made in England, height 15.7 cm. Provenance: The Estate

William Moorcroft, Lustre Ware vase, c. 1920, 'uranium orange lustre glaze, impressed 'Moorcroft Burslem, height 13 cm. Provenance: The Estate of Mary Smart

William Moorcroft, vase, c. 1916, 'Claremont' pattern, decorated with toadstools against a mottled green ground, signed in green 'W. Moorcroft', impressed 'Moorcroft Burslem England, height 26.5 cm. Provenance: The Estate of Mary Smart

William Moorcroft for Liberty & Co., vase, c. 1912, 'Claremont' pattern, decorated with toadstools against a mottled green ground, signed in green 'W. Moorcroft', printed in green 'Made for Liberty & Co.', with registered de

William Moorcroft, vase, c. 1914, 'Hazledene' pattern, of waisted form, decorated with trees in a landscape in tones of green and yellow, signed in green 'W. Moorcroft', with printed registered design number '397964', height 27.5 cm

William Moorcroft for Liberty & Co., vase, c. 1910, 'Hazledene' pattern, decorated with trees in a landscape in tones of green and blue, signed in green 'W. Moorcroft des', printed 'Made for Liberty & Co.', with printed regi

William Moorcroft, large vase, c. 1914, 'Spanish' pattern, decorated with scrolling flowers in tones of red and mauve on a mottled green ground, signed in green 'W. Moorcroft' and dated '1914', impressed 'Moorcroft Burslem',

William Moorcroft, vase, c. 1918, 'Spanish' pattern, decorated with scrolling red flowers against a green and ochre ground, signed in green 'W. Moorcroft', impressed 'Moorcroft Burslem England', minor restoration to rim, height 25.2

William Moorcroft, Small vase, c. 1912, 'Cornflower' pattern, of globular form with knopped neck, decorated with cornflowers amongst foliage, against a green ground, signed in green 'W. Moorcroft, height 11.5 cm. Provenance: The Estate of Mary

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