William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

26 items found:

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A Moorcroft 'Mississippi Magnolia' vase, designer Kerry Goodwin…

Limited Edition Moorcroft Mississippi Magnolia Vase by Kerry Goodwin

A Moorcroft 'Mississippi Magnolia' vase, designer Kerry Goodwin (2009) limited edition 41/200, signed by the artist Four Star Collectors Club, shape 158/6, height 16 cm. Historical retail $NZ1032.

A large Moorcroft ginger jar, Cream Magnolia pattern, designer…

Limited Edition Moorcroft Ginger Jar in Cream Magnolia Pattern

A large Moorcroft ginger jar, Cream Magnolia pattern, designer Emma Bossons, limited edition 46/100 shape 769/8, height 32 cm, signed by Vicki Lovatt and Emma Bossons. Historic retail $NZ1930.

Moorcroft 'Magnolia' pattern posy vase, of squat form,…

Moorcroft Magnolia Posy Vase

Moorcroft 'Magnolia' pattern posy vase, of squat form, decorated with magnolias and foliage, in tones of pink, green and brown on a cobalt ground, height 11 cm

John Moorcroft deep bowl magnolia pattern circa 1990 16 cm…

Moorcroft Magnolia Deep Bowl - 16cm Diameter

John Moorcroft deep bowl magnolia pattern circa 1990 16 cm diameter

A Moorcroft 'Magnolia' vase and a 'Queen's Choice' dish, 1990…

Moorcroft Magnolia Vase and Queen's Choice Dish

A Moorcroft 'Magnolia' vase and a 'Queen's Choice' dish, 1990 and 2000, a small waisted globular vase with shell pink tubelined magnolia blooms upon a cobalt ground, Moorcroft impressed mark, gold pen signature and date, and a richly decorated Queen's…

Footed bowl late 20th century, Moorcroft Magnolia pattern,…

Moorcroft Magnolia Footed Bowl, Walter Moorcroft Signature

Footed bowl late 20th century, Moorcroft Magnolia pattern, impressed base stamp Moorcroft, made in England painted green signature for Walter Moorcroft, 9.5 x 20.5 cm

Moorcroft dish magnolia pattern, 12 cm diameter

Moorcroft Magnolia Dish - 12cm Diameter

Moorcroft dish magnolia pattern, 12 cm diameter

Two Moorcroft 'Magnolia' pattern squat baluster shaped pottery…

Moorcroft Magnolia Pottery Vases (Pair)

Two Moorcroft 'Magnolia' pattern squat baluster shaped pottery vases, circa 1980/90s, A¢?¬?¹10.5 cm high

Walter Moorcroft 'Magnolia' vase marked to base, original paper…

Moorcroft Magnolia Vase with Label, 16 cm

Walter Moorcroft 'Magnolia' vase marked to base, original paper label attached, height 16 cm

Walter Moorcroft ' Magnolia' shallow bowl decorated on cobalt…

Moorcroft Magnolia Cobalt Blue Shallow Bowl

Walter Moorcroft ' Magnolia' shallow bowl decorated on cobalt blue ground, signature to base, diameter 21.5 cm

Modern Moorcroft ginger jar & cover Magnolia pattern, 20 cm…

Modern Moorcroft Magnolia Ginger Jar & Cover (Boxed)

Modern Moorcroft ginger jar & cover Magnolia pattern, 20 cm height, boxed

Moorcroft Pottery, 3pcs i.c.1995, Morello length 23 cm ii.…

Moorcroft Pottery Set with Magnolia Design

Moorcroft Pottery, 3pcs i.c.1995, Morello length 23 cm ii.Magnolia vase, height 10.5 cm iii.Magnolia pin dish diameter 12 cm

Walter Moorcroft 'Magnolia' vase. Initialled 'Wm' and impressed…

Moorcroft Magnolia Vase, 23.5 cm

Walter Moorcroft 'Magnolia' vase. Initialled 'Wm' and impressed mark 'Moorcroft made in England.', height 23.5 cm

Moorcroft magnolia squat vase, green signature and factory…

Green Moorcroft Magnolia Squat Vase, 11cm

Moorcroft magnolia squat vase, green signature and factory marks to base, 11 cm high approx

William Moorcroft Magnolia plate. Magnolia on blue ground.…

Moorcroft Magnolia Plate with Original Label

William Moorcroft Magnolia plate. Magnolia on blue ground. Original paper label to base.

Walter Moorcroft Magnolia bowl. On blue ground. Signed to base.…

Signed Moorcroft Magnolia Bowl on Blue Ground

Walter Moorcroft Magnolia bowl. On blue ground. Signed to base. Diameter 18 cm

Moorcroft 'Magnolia' vase having pink flowers with green leaves…

Moorcroft Magnolia Vase

Moorcroft 'Magnolia' vase having pink flowers with green leaves on a cobalt blue ground, marked impressed stamp 'Moorcroft made in England' & signed 'Wm'. Condition: good, minor wear to the base, some crazing. Height 24 cm

A modern Moorcroft 'Magnolia' lidded ginger jar, dark blue…

Moorcroft Magnolia Ginger Jar

A modern Moorcroft 'Magnolia' lidded ginger jar, dark blue ground with salmon pink flowers highlighted with green leaves and brown stems, impressed marks and painted initials in green. Height 15.2 cm

Moorcroft 'Magnolia' plate on a white ground, the base with…

Moorcroft Magnolia Plate, 21.5 cm

Moorcroft 'Magnolia' plate on a white ground, the base with painted initials & impressed 'Moorcroft Made in England'. Condition good, minor age related Ware. Diameter 21.5 cm

Moorcroft 'Magnolia' jar of bulbous form, initialed & impressed…

Moorcroft Magnolia Jar

Moorcroft 'Magnolia' jar of bulbous form, initialed & impressed 'Moorcroft Made in England'. Condition good, minor wear, probably originally had a cover. Height 13.5 cm

William Moorcroft ginger jar & cover Magnolia pattern, painted…

Moorcroft Magnolia Ginger Jar

William Moorcroft ginger jar & cover Magnolia pattern, painted initial mark, still with paper labels to base & cover, 17 cm height

A Moorcroft 'Magnolia' pattern bowl

Moorcroft Magnolia Bowl

A Moorcroft 'Magnolia' pattern bowl

A Moorcroft Magnolia jardiniere, circa 1970s-80s, the straight…

Moorcroft Magnolia Jardiniere, 1970s-80s

A Moorcroft Magnolia jardiniere, circa 1970s-80s, the straight sided waisted pot having a slightly flared and inverted rim with a continuous tube lined pink magnolia design to the body upon a cobalt ground ; with impressed marks and green signature…

A Moorcroft Magnolia pattern vase, signed to base. Height 19 cm.

Signed Moorcroft Magnolia Vase - 19 cm Height

A Moorcroft Magnolia pattern vase, signed to base. Height 19 cm.

A Moorcroft 'Wine Magnolia' vase, 1994/5, Australian issue only,…

1994/5 Moorcroft Wine Magnolia Vase, Australian Issue

A Moorcroft 'Wine Magnolia' vase, 1994/5, Australian issue only, of pear shaped form with a small circular foot and decorated with finely tubelined and handpainted wine magnolia blooms and buds in rich plum, blush and pale olive upon a modulating teal…

A Walter Moorcroft magnolia vase. 21 cm high.

21 cm Moorcroft Magnolia Vase

A Walter Moorcroft magnolia vase. 21 cm high.