Learn about Moorcroft

William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.

Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928. more...
These items are not for sale and the descriptions, images and prices are for reference purposes only.

Moorcroft pottery flambe 'Wisteria' patterned vase, circa 1920. 14 cm high, 18 cm wide

William Moorcroft flambe 'Wisteria' vase, C1935, impressed mark and signed to base. Height 26.5 cm approx

William Moorcroft 'Wisteria' twin handled vase, C1925 impressed mark and green signed to base. Height 18.5 cm approx

Walter Moorcroft long stem ovoid vase wisteria pattern, impressed and painted marks, 21 cm height

A Moorcroft 'Wisteria' patterned vase, circa 1935. 12 cm high

A Moorcroft Wisteria design shouldered ovid vase Designed by Philip Gibson in 1998. 16 cm high

Moorcroft pottery vase, Wisteria on blue ground, 26 cm high, William Moorcroft signature to base

A William Moorcroft pottery wisteria vase, c.1928 – 1949. Signed green signature, with impressed marks. Height 23 cm

Moorcroft vase, wisteria in panels, William Moorcroft

William Moorcroft posy vase. Decorated with plums and wisteria. On blue ground, circa 1930s. Height 9 cm

William Moorcroft wisteria vase. On blue ground with cream top, and horizontal band of wisteria blossoms. C.1918. Height 21 cm

William Moorcroft wisteria vase, c.1920, decorated pottery, signed green signature with impressed marks. Height 15.4 cm

A small William Moorcroft squat baluster vase in the Wisteria pattern, traditional tones of red, maroon and pale yellow on cobalt ground, painted initials in blue and impressed marks. Height 8.4 cm

A William Moorcroft wisteria patterned baluster vase with a hammer finished pewter flared top, traditional glazed tones of yellow, mauve, red and green on cobalt blue ground, impressed marks and painted initials in blue. Height 11.5 cm

A William Moorcroft baluster vase decorated in the Wisteria pattern in tones of deep mauve, red, yellow and green on a cobalt blue ground. Impressed marks and painted full signature in green. Height 24.5 cm

A Moorcroft flambe leaf and berry vase and a wisteria vase, circa 1930 painted signature and impressed factory marks (2) the Tallest 15 cm high

A Moorcroft wisteria design vase, production Cobridge factory 1916 of baluster form with yellow red and purple wisteria.21 cm. High.

A William Moorcroft small ovoid vase decorated in the wisteria pattern with flowers and leaves in deep red, mauve, pale green/yellow on cobalt blue ground, impressed marks and painted initials in blue. Height 8.2 cm

A William Moorcroft wisteria pattern vase of baluster form with impressed green mark. Height 20 cm

A William Moorcroft 'Wisteria' pattern vase of baluster form with flared neck. Impressed mark and underglaze blue signature. Height 10 cm, circa 1920

A Moorcroft wisteria pattern vase circa 1925, baluster, with a continuous pattern of wisteria on a mottled navy ground, impressed factory marks, painted signature. Height 25 cm

An outstanding large William Moorcroft flambe wisteria vase, possibly an exhibition piece, signature to the base. Height 33 cm

A Moorcroft 'Wisteria' pattern vase of baluster form on a deep blue ground. Designed: William Moorcroft. Nb: circa 1918-1929. Height 10.5 cm

A William Moorcroft 'Wisteria' pattern vase of baluster form with flared neck. Impressed mark and underglaze blue signature. Height 18.5 cm

Two Moorcroft wisteria pattern small vases, one William Moorcroft of baluster form with flared neck, circa 1920, impressed factory marks height 12.5 cm, the other a wisteria small vase, of baluster form, circa 1920, with original patter label. Height 10 cm

A William Moorcroft wisteria pattern vase c.1920 -1925. Height 15.5 cm

A Moorcroft wisteria pattern vase, ovoid form with yellow and red leaves on deep blue ground, impressed marks and a green signature. Height 15 cm

A Moorcroft wisteria pattern vase, oviform form with yellow and red leaves on deep blue ground, impressed marks impressed marks. Height 15 cm

A large shouldered ovoid vase decorated with the wisteria design. Designed by William Moorcroft, impressed Moorcroft made in England and signed W. Moorcroft. Height 32 cm

An ovoid vase decorated with an early version of the wisteria design. Designed by William Moorcroft 190. Impressed Moorcroft Busrlem England 180, signed W. Moorcroft. Height 22 cm

A small Moorcroft baluster vase decorated with the wisteria design 13 cm high (small chips to rim)

Two William Moorcroft small vases wisteria pattern on deep blue ground

A William Moorcroft, 'Wisteria' pattern vase. Height 24 cm

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