William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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A small Moorcroft 'Anemone' vase, the waisted vase decorated in…

Moorcroft 'Anemone' Vase - Blue Ground - Made in England

A small Moorcroft 'Anemone' vase, the waisted vase decorated in anemone pattern upon a blue ground, stamped 'Moorcroft' and 'Made in England' to the underside. Height 11.5 cm

Walter Moorcroft vase, tall slender 'Anemone' vase, initial…

Walter Moorcroft vase, tall slender 'Anemone' vase, initial signature mark to base, height 26 cm

William Moorcroft, early 'Anemone' vase C.1930 signed., height…

William Moorcroft, early 'Anemone' vase C.1930 signed., height 13 cm

Moorcroft: a baluster vase in the anemone design, painted…

Moorcroft: a baluster vase in the anemone design, painted signature and impressed marks to base. Height 17 cm. Provenance: The Estate of the Hon. Dr John Kennedy McLaughlin Am, Sydney

Moorcroft: a jardiniere in the anemone pattern, cylindrical…

Moorcroft: a jardiniere in the anemone pattern, cylindrical with a flared lip on a moulded foot, impressed 'Moorcroft' and underglaze signature to base. Height 17.5 cm

Rare large Walter Moorcroft 'Anemone' bowl, signed to base,…

Rare large Walter Moorcroft 'Anemone' bowl, signed to base, height 12 cm; diameter 33 cm

Moorcroft Anemone pattern vase with dark blue ground, 13.5 cm…

Moorcroft Anemone Vase: Dark Blue Ground, 13.5 cm High

Moorcroft Anemone pattern vase with dark blue ground, 13.5 cm high

Small Moorcroft anemone vase, baluster shape, signed J…

Signed J Moorcroft Small Anemone Vase, 13 cm High

Small Moorcroft anemone vase, baluster shape, signed J Moorcroft, 16.8.90, to the base, 13 cm high

Small Moorcroft anemone vase, baluster shape, 10 cm high

Small Moorcroft Anemone Vase: Baluster Shape, 10cm Height

Small Moorcroft anemone vase, baluster shape, 10 cm high

Moorcroft Pottery lamp, of pear form, decorated in anemone…

Moorcroft Pottery Anemone Lamp, Pear Form, 28cm Height, A/F

Moorcroft Pottery lamp, of pear form, decorated in anemone pattern, in tones of red and green on a dark blue ground, resting within in a circular wooden base, a/f (electrical cord is cut), height 28 cm

Moorcroft anemone small bowl impressed mark to base, diameter…

Moorcroft Anemone Small Bowl - 11.5cm Diameter

Moorcroft anemone small bowl impressed mark to base, diameter 11.5 cm

Moorcroft anemone squat vase, with paper Royal warrant label.…

Moorcroft Anemone Squat Vase with Royal Warrant Label

Moorcroft anemone squat vase, with paper Royal warrant label. 'Potter to the late Queen Mary' in use from 1953-1978, by Walter Moorcroft. Height 7.5 cm

2 Moorcroft miniature vases. Includes a pansy design vase, with…

Moorcroft Miniature Vases - Pansy and Anenome Designs

2 Moorcroft miniature vases. Includes a pansy design vase, with impressed Cobridge factory mark to base, c.1920 height 9 cm; and anenome design baluster vase, with printed factory mark to base height 5.5 cm.

Moorcroft anemone design bowl, signed 'W.M.' for Walter…

Signed Moorcroft Anemone Bowl, Circa 1920

Moorcroft anemone design bowl, signed 'W.M.' for Walter Moorcroft, and impressed factory mark to base. Circa 1920. Height 7 cm, diameter .16 cm

Footed anemone tazza Moorcroft tazza in the anemone pattern…

Moorcroft Anemone Tazza

Footed anemone tazza Moorcroft tazza in the anemone pattern with a total of 5 large flowers on blue green ground. Bears the signature of Walter Moorcroft to the base. Mid 20th century.11.5 x 16 cm

A large Moorcroft vase, anemones on a blue ground, tall ovoid…

Moorcroft Anemones Blue Vase - 31cm Height

A large Moorcroft vase, anemones on a blue ground, tall ovoid form, impressed mark, paper labels and initials to the base. Height 31 cm.

Moorcroft Pottery bowl, of shallow circular form, in Anenome…

Moorcroft Pottery Anemone Bowl

Moorcroft Pottery bowl, of shallow circular form, in Anenome pattern, raised on a tapered circular foot, in tones of blue, green and pink, impressed Moorcroft and made in England to base, height 5 cm and diameter 16.5 cm

A collection of Moorcroft Pottery, early to mid 20th century, a…

Moorcroft Pottery Collection, 20th Century

A collection of Moorcroft Pottery, early to mid 20th century, a pair of plates in pomegranate pattern, a small anemone vase and a waisted vase in leaves and fruit pattern, backstamps and facsimile signatures underside, vase 14.5 cm high

Moorcroft 'Anemone' vase signed to base, height 16.5 cm.

Signed Moorcroft Anemone Vase, 16.5 cm Height

Moorcroft 'Anemone' vase signed to base, height 16.5 cm.

William Moorcroft vase, cylindrical with flared rim in anemone…

Moorcroft Anemone Vase, 15cm

William Moorcroft vase, cylindrical with flared rim in anemone pattern, 15 cm high

A Moorcroft small 'Anemone' pattern tray, designer Nicola…

Moorcroft Anemone Tray by Nicola Slaney

A Moorcroft small 'Anemone' pattern tray, designer Nicola Slaney (2003), Ref 780/4, Dia.12 cm. Historic retail $NZ290

Moorcroft 'Anemone' limited edition vase by Emma Bossons 17/500,…

Limited Edition Moorcroft Anemone Vase by Emma Bossons

Moorcroft 'Anemone' limited edition vase by Emma Bossons 17/500, impressed mark and signed to base, height 28 cm.

Walter Moorcroft vase, anemone flower pattern c.1945, height 10…

Moorcroft Anemone Vase, 1945

Walter Moorcroft vase, anemone flower pattern c.1945, height 10 cm

Modern Moorcroft baluster table lamp in the anemone pattern 20…

Moorcroft Anemone Baluster Table Lamp - 20cm Height

Modern Moorcroft baluster table lamp in the anemone pattern 20 cm height

Walter Moorcroft Anemone table vase decorated on cobalt blue…

Moorcroft Anemone Cobalt Vase, 17cm

Walter Moorcroft Anemone table vase decorated on cobalt blue ground, marked to base, height 17 cm.

An amphora small vase and a Moorcroft bowl, the small Art Deco…

Amphora Vase and Moorcroft Bowl Set

An amphora small vase and a Moorcroft bowl, the small Art Deco Imperial amphora vase (Czechoslovakia, c1920), baluster shape with vibrant enamel colours geometric design on cream speckled ground; stamped and numbered to underside; and a small Moorcroft…

Moorcroft Anemones pattern plate 26 cm diameter

Anemones Moorcroft Pattern Plate - 26cm Diameter

Moorcroft Anemones pattern plate 26 cm diameter

Moorcroft Anemones pattern fruit bowl 26 cm diameter

Moorcroft Anemones Fruit Bowl - 26cm Diameter

Moorcroft Anemones pattern fruit bowl 26 cm diameter

Moorcroft: two pieces with different patterns on blue ground,…

Moorcroft Baluster Vase and Orchid Dish Set

Moorcroft: two pieces with different patterns on blue ground, comprising a baluster vase in the blue anemone pattern and a small dish in Orchid pattern, the vase with underglaze monogram and impressed marks, the dish with impressed marks, height of vase…

Moorcroft anemone bowl, with Royal Warrant label C.1945, signed…

Moorcroft Anemone Bowl with Royal Warrant Label

Moorcroft anemone bowl, with Royal Warrant label C.1945, signed by Walter Moorcroft, width 16 cm

Two Moorcroft Centennial edition vases, 1972, the baluster form…

Moorcroft Centennial Vases - Orchid and Anemone Patterns

Two Moorcroft Centennial edition vases, 1972, the baluster form vase in orchid pattern, the squat vase in anemone pattern, black transfer commemorative and factory marks to bases, the largest vase 27 cm high

William Moorcroft 'Anemone' bowl decorated on green ground,…

Moorcroft 'Anemone' Bowl on Green Ground (10 words)

William Moorcroft 'Anemone' bowl decorated on green ground, marked to base, diameter 14.5 cm

Moorcroft 'Anenome' jar and cover, decorated with flowers in…

Moorcroft Anenome Jar and Cover

Moorcroft 'Anenome' jar and cover, decorated with flowers in red and purple tones on a green ground, impressed Moorcroft made in England to base with signed initials, height 15.5 cm

Moorcroft bowl Walter Moorcroft, anemone decorated bowl,…

Walter Moorcroft Anemone Bowl with Royal Warrant Label

Moorcroft bowl Walter Moorcroft, anemone decorated bowl, diameter 11.2 cm, Royal Warrant label (c.1950)

Walter Moorcroft vase, anemone, height 10 cm c.1950

Moorcroft Anemone Vase, 1950

Walter Moorcroft vase, anemone, height 10 cm c.1950

A large Moorcroft 'Anenome' pattern baluster vase, mid-century,…

Moorcroft Anenome Baluster Vase, Mid-Century, Walter Moorcroft Signed

A large Moorcroft 'Anenome' pattern baluster vase, mid-century, with Walter Moorcroft signature and impressed factory mark to base, 32 cm high

A Moorcroft 'Anemone' ginger jar, 1949-1986 period, the covered…

Moorcroft Anemone Ginger Jar, 1949-1986

A Moorcroft 'Anemone' ginger jar, 1949-1986 period, the covered jar having a broad tubelined frieze of anemone in mottled deep blue purple and plum colours with citrus tone foliage on a dark cobalt ground, painted Walter Moorcroft signature and impressed…

Tall Walter Moorecroft anemone vase

Walter Moorecroft's Tall Anemone Vase

Tall Walter Moorecroft anemone vase

Two Walter Moorcroft dishes anemone and spring flower patterns…

Walter Moorcroft Anemone & Spring Flower Dishes (9cm)

Two Walter Moorcroft dishes anemone and spring flower patterns 9 cm dia's

Walter Moorcroft fruit bowl anemone pattern circa 1950 20.5 cm

Moorcroft Anemone Fruit Bowl (1950)

Walter Moorcroft fruit bowl anemone pattern circa 1950 20.5 cm

John Moorcroft ovoid ginger jar and cover anemone pattern circa…

1990 Anemone Pattern Ginger Jar by John Moorcroft

John Moorcroft ovoid ginger jar and cover anemone pattern circa 1990 20 cm height

Pottery tea set Moorcroft Pottery, three piece set comprising…

Moorcroft Anemone Tea Set

Pottery tea set Moorcroft Pottery, three piece set comprising of teapot, sugar bowl and creamer decorated with anemone flowers against cobalt blue ground by Walter Moorcroft, signed at base

Moorcroft vase Walter Moorcroft, anemone decorated vase, height…

Anemone Moorcroft Vase (1945)

Moorcroft vase Walter Moorcroft, anemone decorated vase, height 16.2 cm (c.1945)

Walter Moorcroft, anemone vase signed by Walter Moorcroft C1945,…

Walter Moorcroft Anemone Vase - Signed (1945)

Walter Moorcroft, anemone vase signed by Walter Moorcroft C1945, height 14 cm

William Moorcroft Anenome jug on a green back ground, height 11.…

Moorcroft Anemone Jug on Green Background

William Moorcroft Anenome jug on a green back ground, height 11.5 cm.

Moorcroft anemone pattern vase c.1950, height 21 cm

Moorcroft Anemone Vase, 1950

Moorcroft anemone pattern vase c.1950, height 21 cm

Walter Moorcroft 'blue Anenome' vase marked to base, height 14…

Walter Moorcroft Blue Anemone Vase, 14cm

Walter Moorcroft 'blue Anenome' vase marked to base, height 14 cm

Walter Moorcroft 'blue Anenome' vase marked to base, height 14…

Moorcroft Blue Anenome Vase, 14cm

Walter Moorcroft 'blue Anenome' vase marked to base, height 14 cm

Walter Moorcroft 'blue Anenome' vase impressed mark and…

Moorcroft Blue Anenome Vase - 19cm

Walter Moorcroft 'blue Anenome' vase impressed mark and signature to base, height 19 cm

Moorcroft 'Anenome' lidded trinket box marked to base, diameter…

Moorcroft Anenome Lidded Trinket Box, 12.5 cm Diameter

Moorcroft 'Anenome' lidded trinket box marked to base, diameter 12.5 cm

Moorcroft anemone dish factory marks to base, with paper label,…

Moorcroft Anemone Dish with Factory Marks and Label

Moorcroft anemone dish factory marks to base, with paper label, 18.5 cm diameter

Walter Moorcroft 'blue Anenome' vase impressed mark and…

Moorcroft Blue Anenome Vase

Walter Moorcroft 'blue Anenome' vase impressed mark and signature to base, height 15.5 cm

Small Walter Moorcroft 'blue Anenome' vase marked to base,…

Walter Moorcroft Blue Anenome Vase (10cm)

Small Walter Moorcroft 'blue Anenome' vase marked to base, height 10 cm apparox

Moorcroft 'Anemone' small bowl marked to base with paper…

Moorcroft Anemone Small Bowl with Label, 7.5 cm

Moorcroft 'Anemone' small bowl marked to base with paper transfer label, diameter 7.5 cm

Walter Moorcroft 'Anemone' posy vase original paper label to…

Walter Moorcroft Anemone Posy Vase with Label, 13cm

Walter Moorcroft 'Anemone' posy vase original paper label to base, height 13 cm

Walter Moorcroft 'Anemone' lidded bowl marked to base with…

Walter Moorcroft Anemone Lidded Bowl - 12.5cm Diameter

Walter Moorcroft 'Anemone' lidded bowl marked to base with original paper label, diameter 12.5 cm

Modern Moorcroft anemone Tribute pattern vase, squat circular…

Moorcroft Anemone Tribute Vase, 2003 Base, Original Box

Modern Moorcroft anemone Tribute pattern vase, squat circular shape, tube lined decoration, base dated 2003, 11 cm high with original box

Large William Moorcroft 'Anemone' vase signed to base, some…

William Moorcroft 'Anemone' Vase - Signed - 33 cm

Large William Moorcroft 'Anemone' vase signed to base, some marking to side of vase, height 33 cm

Moorcroft anemone vase, Royal Warrant label c.1950 - height 7.5…

Royal Moorcroft Anemone Vase, 1950

Moorcroft anemone vase, Royal Warrant label c.1950 - height 7.5 cm

William Moorcroft 'Anemone' vase c1930 - height 10.5 cm

Moorcroft Anemone Vase, 1930

William Moorcroft 'Anemone' vase c1930 - height 10.5 cm

Moorcroft anemone squat vase, width 11 cm c1928, William…

Moorcroft Anemone Squat Vase, 1928

Moorcroft anemone squat vase, width 11 cm c1928, William Moorcroft signature

Moorcroft anemone vase, height 24 cm

Moorcroft Anemone Vase - 24cm Height

Moorcroft anemone vase, height 24 cm

Tall Moorcroft anemone vase, height 31.5 cm

31.5cm Tall Moorcroft Anemone Vase

Tall Moorcroft anemone vase, height 31.5 cm

Moorcroft 'Anemone' green ground vase embossed mark to base

Moorcroft Green Anemone Vase with Embossed Mark

Moorcroft 'Anemone' green ground vase embossed mark to base

William Moorcroft 'Anemone' vase, signed c.1940 -, height 15.5…

Moorcroft Anemone Vase, Signed c.1940

William Moorcroft 'Anemone' vase, signed c.1940 -, height 15.5 cm

Moorcroft pottery 'Anemone' decorated vase original label

Original Moorcroft Anemone Vase with Label

Moorcroft pottery 'Anemone' decorated vase original label

Walter Moorcroft anemone blue vase, Royal Warrant label c.1950,…

Walter Moorcroft Blue Anemone Vase, 1950

Walter Moorcroft anemone blue vase, Royal Warrant label c.1950, signed, height 15.5 cm

A Moorcroft anemone flower vase, double ovoid shape, with…

Limited Edition Moorcroft Anemone Flower Vase by Emma Bossons

A Moorcroft anemone flower vase, double ovoid shape, with cylindrical neck and everted rim, designed by Emma Bossons in a limited edition 34/94. Height 28.5 cm

Moorcroft Anenome pattern vase, c.1928-1949, of squat form,…

Moorcroft Anenome Pattern Vase, Floral Frieze, 8cm Height

Moorcroft Anenome pattern vase, c.1928-1949, of squat form, decorated with floral frieze, in tones of pink, blue and green on a pale green ground, marks to base, potter to Hm Queen, height 8 cm

Walter Moorcroft anemone vase, Royal Warrant Label c.1950,…

Royal Warrant Moorcroft Anemone Vase, 1950

Walter Moorcroft anemone vase, Royal Warrant Label c.1950, height 10 cm

Walter Moorcroft 'Anenome' pottery vase signed to base, height…

Signed Moorcroft Anenome Vase with Crazing, 12.5 cm

Walter Moorcroft 'Anenome' pottery vase signed to base, height 12.5 cm, aged crazing

William Moorcroft Anemone vase c.1930, signed, 26 cm high

Moorcroft Anemone Vase, Signed, 26cm High

William Moorcroft Anemone vase c.1930, signed, 26 cm high

A Walter Moorcroft anemone vase squat baluster form, the…

Moorcroft Anemone Vase on Cobalt Ground

A Walter Moorcroft anemone vase squat baluster form, the coloured florals on cobalt blue ground. Impressed mark and painted initials in blue, height 12.8 cm.

Moorcroft 'Anemone' pattern pottery vase on blue ground, circa…

Moorcroft Anemone Pottery Vase on Blue Ground, 1930s

Moorcroft 'Anemone' pattern pottery vase on blue ground, circa 1930s, impressed signature mark 'W. Moorcroft, Potters to H.M. The Queen, made in England, ?10.5 cm high

Walter Moorcroft 'Anemone' bowl impressed stamp to base,…

Moorcroft Anemone Bowl, 11.5 cm Diameter

Walter Moorcroft 'Anemone' bowl impressed stamp to base, diameter 11.5 cm.

Walter Moorcroft pottery vase decorated with anemone flowers…

Signed Moorcroft Anemone Flower Vase, 27.5 cm

Walter Moorcroft pottery vase decorated with anemone flowers signed to the base, 27.5 cm high

A Moorcroft Pansy vase and a small anemone pin dish, 1918-1929…

Moorcroft Pansy Vase and Anemone Pin Dish

A Moorcroft Pansy vase and a small anemone pin dish, 1918-1929 period, and 1996, latter as found, the baluster vase decorated in rich deep hues with tubelining and a deep, border of pansies and foliage upon an inky ground, impressed marks and facsimile…

Walter Moorcroft 'Anemone' vase (Royal Warrant Label), 10.5 cm

Royal Warrant Anemone Vase, 10.5 cm

Walter Moorcroft 'Anemone' vase (Royal Warrant Label), 10.5 cm

Baluster vase mid 20th century, c1928/49, Moorcroft Pottery,…

Moorcroft Anemone Baluster Vase

Baluster vase mid 20th century, c1928/49, Moorcroft Pottery, decorated with anemone design on a Muddy brown ground, impressed factory mark with facsimile signature - potter to H.M. The Queen - made in England painted blue signature, height 18.5 cm

Small Moorcroft 'Anemone' mug marked to base, height 6 cm.

Moorcroft Anemone Mug, 6cm

Small Moorcroft 'Anemone' mug marked to base, height 6 cm.

Moorcroft 'Anemone' vase marked to base, height 13.5 cm.

Moorcroft Anemone Vase - 13.5 cm

Moorcroft 'Anemone' vase marked to base, height 13.5 cm.

Walter Moorcroft 'Anemone' vase marked to base, height 14 cm.

Moorcroft Anemone Vase - 14cm

Walter Moorcroft 'Anemone' vase marked to base, height 14 cm.

A William Moorcroft vase, in 'Anemone pattern'. Signed and…

William Moorcroft Anemone Vase - Signed and Stamped

A William Moorcroft vase, in 'Anemone pattern'. Signed and stamped to base height 33 cm, depth 20 cm

A modern Moorcroft 'Anemone' vase, with initials and impressed…

Modern Moorcroft Anemone Vase with Box, 18cm

A modern Moorcroft 'Anemone' vase, with initials and impressed mark to base, with box, height 18 cm.

A modern Moorcroft 'Anemone' bowl, with initials and impressed…

Modern Moorcroft 'Anemone' Bowl with Box

A modern Moorcroft 'Anemone' bowl, with initials and impressed mark to base, with box, diameter 15.5 cm.

Two Moorcroft flambe Pottery vases, 1950s, with Royal warrant…

Queen Mary's Moorcroft Flambe Vases

Two Moorcroft flambe Pottery vases, 1950s, with Royal warrant labels for the late Queen Mary, a small ovoid vase, and a compressed vase, both tubelined with anemone flowers in rich and colourful flambe tones upon a modulating burnt orange to dark ground,…

A large Moorcroft 'Anemone' vase, inverse baluster shape,…

Large Moorcroft Anemone Vase, c.1945-49, Provenance Coote Estate

A large Moorcroft 'Anemone' vase, inverse baluster shape, impressed marks and painted initials, c.1945-49, height 32 cm. Provenance: The Estate of Emeritus Professor Brian Coote CBE, FRSNZ (1929 - 2019)

Moorcroft 'Anemone' pattern vase, 13 cm high

Moorcroft Anemone Vase - 13cm

Moorcroft 'Anemone' pattern vase, 13 cm high

'Anemone' design lidded vase, by Walter Moorcroft c.1975, 15 cm…

Walter Moorcroft Anemone Lidded Vase (1975)

'Anemone' design lidded vase, by Walter Moorcroft c.1975, 15 cm high

'Anemone' design, William Moorcroft vase c.1955, 15 cm high

Moorcroft Anemone Vase, 1955

'Anemone' design, William Moorcroft vase c.1955, 15 cm high

'Anemone' design plate, by Walter Moorcroft c.1955, 31 cm…

Walter Moorcroft Anemone Plate, 1955

'Anemone' design plate, by Walter Moorcroft c.1955, 31 cm diameter

'Anemone' design plate, by Walter Moorcroft c.1955, 26 cm…

Walter Moorcroft Anemone Plate, 1955

'Anemone' design plate, by Walter Moorcroft c.1955, 26 cm diameter

'Anemone', Walter Moorcroft vase c.1956, 14 cm high

Moorcroft 'Anemone' Vase, 1956, 14 cm

'Anemone', Walter Moorcroft vase c.1956, 14 cm high

'Anemone', small Walter Moorcroft heart shape lidded box c.1955,…

Walter Moorcroft Anemone Heart Box, 1955

'Anemone', small Walter Moorcroft heart shape lidded box c.1955, 7 cm wide

'Anemone', small Walter Moorcroft vase c.1955, 9 cm high

Small Walter Moorcroft Anemone Vase, 1955

'Anemone', small Walter Moorcroft vase c.1955, 9 cm high

Tall anemone vase, Walter Moorcroft c.1956, 27 cm high

Moorcroft Anemone Vase, 1956, 27cm

Tall anemone vase, Walter Moorcroft c.1956, 27 cm high