Learn about Florenz Pottery

Florenz pottery is interesting because, despite its recent history (it is mostly post Second World War), it has a complex past and is intertwined with another well-known art ware company, Casey.

There were actually three Florenz periods, with the name and flowing trademark being passed from one owner to the next. The founder and first owner was Florence Williams. Between 1934 and 1948 she made the highly collectable gumnut pieces, frequently of intricate design, highly glazed and fairly brittle. These are now highly collectable

In 1954 Florence Williams sold the company to HAP Insulators, whose owners were Harves, Archer and Pitcher. The factory produced a wide range of domestic pots, both slipware and wheel-thrown. The factory was located in Brookvale, New South Wales, and stayed there for the rest of its life. Pots decorated with Aboriginal designs are starting to be collectable. During this period the company was bought by Electrical Control and Engineering (ECE), then by Federated Engineering which went into liquidation. Florenz was then bought (again) by Joe Harves.

Now we must turn to another New South Wales company: Casey. more...
These items are not for sale and the descriptions, images and prices are for reference purposes only.

A Florenz Australian pottery wall vase. Hat design. Pink glazed. Signed at the back. Height 16 cm

Florenz, two wall pockets one in the form of a log, both with applied gumnuts and gum leaves, underside of each incised 'Florenz' (2), length 20 cm

Florenz low bowl of squat circular form, with applied gumnuts and gum leaves, in a mottled green, brown and yellow glaze, underside incised 'Florenz' diameter 20 cm

Florenz Ramekin green glazed interior decorated with flannel flowers, retains decal label', together with a small triangular dish, stamped to underside 'Coronet Australia' (2) diameter 14 cm

Florenz vase, applied with gum leaves

Australian Florenz Pottery jug, with applied twig handle; and gumnut and leaf decoration; with brown, green and burgundy drip glaze. Height 18 cm

Florenz blue glazed pottery vase with applied gum nut leaves, 13 cm tall

Florenz Pottery New South Wales, circa 1970, comprising two slip cast ceramic dishes and a jug each decorated with stylised Indigenous figures one dish stamped Florenz Australia two with foil labels the jug. Height 18 cm

Florenz Pottery New South Wales, circa 1970, comprising ceramic cruets jug mug and a dish each slip cast and decorated with stylised Indigenous motifs cruets with foil label the jug. Height 20 cm

Florenz Pottery New South Wales, circa 1970, comprising ceramic jug vase sugar vessel and lidded box each slip cast and decorated with stylised Indigenous motifs jug with foil label. Height 20 cm

Florenz Pottery, New South Wales, consisting of three dishes a mug and a vase, each decorated with indigenous motifs the vase with paper label 15 cm high.

Florenz Pottery, New South Wales, six ceramic beakers each decorated with Australian motifs 9 cm high, together with the original gift box.

Florenz Pottery, New South Wales, comprising two graduated jugs and a bowl each painted with indigenous motifs brown ground foil label to the smallest jug the largest jug 20 cm high.

Florenz Pottery, New South Wales, comprising three pairs of cruets and two miniature vases each painted with Indigenous motifs the largest 14 cm high.

Florenz Pottery, New South Wales, comprising four slip cast ceramic dishes and a vase, each decorated with stylised indigenous Australian motifs one dish stamped Florenz Australia, the vase 14 cm high.

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