Learn about Florenz Pottery
Florenz pottery is interesting because, despite its recent history (it is mostly post Second World War), it has a complex past and is intertwined with another well-known art ware company, Casey.
There were actually three Florenz periods, with the name and flowing trademark being passed from one owner to the next. The founder and first owner was Florence Williams. Between 1934 and 1948 she made the highly collectable gumnut pieces, frequently of intricate design, highly glazed and fairly brittle. These are now highly collectable
In 1954 Florence Williams sold the company to HAP Insulators, whose owners were Harves, Archer and Pitcher. The factory produced a wide range of domestic pots, both slipware and wheel-thrown. The factory was located in Brookvale, New South Wales, and stayed there for the rest of its life. Pots decorated with Aboriginal designs are starting to be collectable. During this period the company was bought by Electrical Control and Engineering (ECE), then by Federated Engineering which went into liquidation. Florenz was then bought (again) by Joe Harves.
Now we must turn to another New South Wales company: Casey. more...
These items are not for sale and the descriptions, images and prices are for reference purposes only.